1. Towards Investigating the Antecedents of Online Buying Behavior
Mirza Naveed Baig
Kashif Arif

2. Introduction Background of the study
“In contempt times, one of the above botheration which companies accept to face is to get the ability of how customer will acknowledge to the commercial activities for accomplishing their ultimate adapted goals.” (Parul, 2016)
Scope of Financial Literacy
The number for web clients around those planet including Pakistan done today’s globe are expanding similarly as practically every last one of transactions could make carried out through internet(Seth, Patel & Krishnan 2011)

3. PROBLEM STATEMENT
“To what extent the Buying Behavior of consumers changes by Online Advertising”.

4. OBJECTIVE OF THE RESEARCH
To analyze consumer’s attitude towards Internet advertising & its effect on their purchase behavior pattern.
To discover the credibility of advertising content on consumers’ attitude towards online advertising.

5. RESEARCH LIMITATIONS Attributes Sample Size Time Constraints
Attributes
Sample Size
Time Constraints
Only at Khi

6. Tuurosong and Faisal, (2014)
LITERATURE REVIEW
Tuurosong and Faisal, (2014)
Online networking appliance has developed a part of both humans and associations. Tuurosong and Faisal (2014) begin that a lot of (59 for every penny) of the accepted citizenry advance online networking day by day
Alder and Rodman (2000))
Authority is the believability of the barter appear a commercial. Believability can be characterized as the akin of abiding superior of a bulletin. The locations of authority are tenable, reliability, convincible, and credibility.
Kaasinen
(2003)
As shoppers anxiously charge to accept quick admission to the appropriate abstracts that they analytic for their breeze actuality of appliance

7. Podoshen and Andrzejewski (2012)
LITERATURE REVIEW
Siders, and Tsuji (2006)
The destinations of web based announcement are like those of accepted publicizing media in which advertiser advance web based announcement to accomplish craved ambition advertise and to aggrandize mark mindfulness.
Podoshen and Andrzejewski (2012)
A man who purchases apparent commodity does it not alone for alone fulfillment, but rather utilizes it as an access to aggrandize one's bread-and-butter wellbeing

8. Universe of Population
RESEARCH METHODOLOGY
Type of Research:
Quantitative research
Data Collection
Primary Source
Questionnaire
Universe of Population
All online buying Consumers
Target Population
All online buying Consumers in Karachi
Sample Size
336 Individuals
Data Collection
Convenience
Sampling

9. Research Questions & Objectives
What are the most influential factors that affect the investment decisions made by KSE investors?

10. Research Hypothesis Hypothesis # 1 Hypothesis # 2a Hypothesis #2b
H1 : The KSE investors’
H1 : There is a significant difference between the level of financial literacy of
based on their age.
H1 : There is a significant
Hypothesis # 1
Hypothesis # 2a
Hypothesis #2b
Hypothesis #2c

11. Research Hypothesis Hypothesis # 2d Hypothesis # 2e Hypothesis #3
H1 : There is a significant difference between the level of financial lite .
H1 : There is a significant
H1 : There is a positive significant relationship between financial
Hypothesis # 2d
Hypothesis # 2e
Hypothesis #3

12. Financial literacy and investment decision
Dependent Variable R2
Adjusted R2
SE of estimate β t
Sig.
Sum of Factors
.021
.015
-.146
-1.819
.071
Self-image/Firm-image
.020
.014
-.141
-1.761
.080
Accounting information
.031
.024
-.175
-2.196
.030
Neutral information
.000
-.006
-.018
-.225
.823
Advocate information
.010
.003
-.100
-1.237
.218
Personal financial needs
.025
-.176
-2.211
.029

13. Conclusion
Most of the individual investors at KSE were found more aware of the compounding technique but they were least aware of the type of index of Karachi Stock 100-index. A significant difference in
The financial literacy score were found below 50%
field tend to be more financially literate than those who work in other fields.
Hence we can conclude that older investor may have more financial knowledge than the younger ones as they are more experienced,

14. Conclusion
and make decision based on different factors from different groups of factors.
We also found that there is significantly negative impact of financial literacy on the sum
and their status in the industry.
The most influencing factors were Condition of financial statements, Firm status in industry.

15. Future Research
As the scope of the study was limited to Karachi Stock Exchange with a small sample a more comprehensive study can be conducted to cover the all
their investment decisions.