1. Packet Reading #1 By Gill
“Gender and the Media”
Packet Reading #1
By Gill

2. 1970’s

3. 1970’s Feminist Critics Women professors in universities
Women working within the media
Women activists

4. 1970’s Feminist Approaches
Transmission model
Content analysis
Some semiotic analysis and ideological analysis

5. 1980’s Feminist Critics
Feminism moved to primarily the academy

6. 1980’s Feminist Approaches
Post-structuralism
Pleasure of media
Meaning is fluid

7. 1990’s Approaches
Audience Studies
Question of the feminist critique

8. Four Modes of Feminism
Transparent
Hegemonic
Fragmented
Post-Feminist

9. Types of Feminism
Liberal
Radical
Socialist

10. Black Feminists Enter
Black feminists question assumptions of the academy feminists

11. Masculinity and Media Studies
Super hero? Or buffoon?
Hegemonic masculinity

12. Analysis and Activism Feminism has become exclusive
No agreed notion of sexism.
Now what?