1. American Multinational Telecommunications Corporation
Group Member
呂孟原
黃亮勻　
杜拉蒙
Adviser
黃光渠教授

2. Outline Introduction Background Mission and Vision Services
Competitors and Acquisitions
Competition
IFE
EFE
References

3. Introduction
AT&T Is Currently The Largest Telephone Provider In The U.S. And The Second Largest Company For Wireless Mobile Communications.
In 2009, AT&T Was Ranked Number One As The World’s Most Admired Company In Fortune Magazines List.

4. Background
Can Be Dated As Far Back As 1885 When It Was Created To Expand And Operate The Long Distance Telephone Networks In The U.S. That Were Created By Alexander Bell.
AT&T Pioneered Their Way Through Early Telecommunications, First With The Invention Of The Phone Then With The First T.V. And Radio Transmission.
At &t’s Biggest Accomplishment Came In 1962 With The Help Of NASA, When AT&T Placed The First Commercial Satellite In Space.

5. Background
In 1913, the government established the Kingsbury Commitment, that said AT&T could act as a monopoly to provide universal service. This commitment was overturned in 1982, which resulted in the AT&T’s break up into seven smaller divisions.
As the new AT&T began, they changed their concentration to their networks for wireless communications and broadband.

6. Mission and Vision
"We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process."

7. Services Wireless Digital TV Internet U- Verse Home Phone Bundles7

8. Competitors and Acquisitions
Verizon (Land Lines, TV, Wireless, Internet)
Sprint (Wireless)
T-Mobile (Wireless)
Metro PCS (Wireless)
Acquisitions
Bellsouth
Cingular Wireless
Note: AT & T Is The Largest Telecommunication Provider, Ranking In At Number 7 With Fortune 500

9. Competition

10. Coverage Maps

11. IFE Internal factors evaluation Weight Rating Weighted score
Internal strengths
Wide service coverage in America
0.08 3
0.24
Low churn rate (1.35%)
0.15 4
0.6
Large customer base
0.12
0.48
4G (LTE) offers high speed service
0.07
0.21
Increasing wireline data service revenue(7.6% in 2012)
0.32
Strong credit facilities
0.06
Upgrade equipment of wireline data service
0.05
Increasing liquidity and capital resources
Internal weakness
Decreasing ARPU (1.6% in 2012) 2
Decreasing wireline voice revenue
0.1 1
Higher service charge
Increasing long term debt
Total weighted score
2.9

12. EFE External factors evaluation Weight Rating Weighted score
Opportunities
Increasing wireless service market
0.15 4
0.6
Globalization of telecommunication
0.1
0.4
Expand service coverage to southwest region of America in 2013
Interest rates decline in America securities markets
0.07 3
0.21
Oversea investment in Europe
0.08
0.24
Threats
Decreasing wireline voice market
0.12 1
Economic environment will be worse 2
0.14
More competitors in telecommunication market
0.16
Changes in interest rates and foreign currency exchange rates
Increasing cost for litigation and government investigation
0.06
Changes in technology increases competition and capital costs
Total weighted score
2.63

13. References At&t (2013)‧ annual report 2012 ‧2013.11.4‧from:

14. Thanks for your attention