1. Corporate partnerships for your organisation
Lanner Feltham
Corporate Partnerships Team Manager
Dogs Trust

2. What is a corporate partnership?
A corporate partnership is any partnership where a company gains commercial benefit from the association with the charity

3. How do they differ to charitable donations?
Risk
Objectives
Contracts
Tax
Messaging
Account Management

4. Why do companies give to charity?
Owner/Senior Manager personal preference
Image/Reputation
Customers
Employees
Meeting Corporate Social Responsibility objectives
Bottom line!

5. Types of corporate partnership

6. Employee and/or customer fundraising

7. Sponsorship

8. Cause Related Marketing

9. Corporate grants and foundations

10. Be ambitious! But also realistic…
Do you have the resources to dedicate a member of staff to the partnership if necessary?
Is your supporter database big enough to deliver the sales a CRM partner would require?
Does your event have the guests your sponsor wants to meet confirmed?
Are you prepared to invest in a trust fundraiser to secure that corporate grant?

12. How do I get a company to support my charity?

13. The charity brain

14. The corporate brain

15. How do I get a company to support?
Research the company
Research your charity!
Pitch
Contracts
Pick great people!

16. Our current supporters