1. TRG
Tullis Realty Group
MKT 146 – CLIENT PROJECT
Jonathan Tullis

2. Background Age: Brand new – Started in September 2016
Owner: Single Owner – Libby Tullis, a Realtor under the Reece & Nichols brokerage
Primary Client Target – The real estate market in Johnson County KS and the surrounding areas
Client targets are focused on current contacts and 3 degrees of separation
Additional marketing through daily interaction and hosting open houses for new client leads
Client base potential is very broad for current homeowners
Relocation expertise for long distance moves
Marketing Presence: Social media pages set up + business cards and typical real estate signage
Website: Broker provided and hosted site with limited editing abilities

3. Objectives Short term - Build a client base and following
Grow Facebook Page following to at least 100 followers by the end of 2016
Grow Twitter following to 50 followers by the end of 2016
Develop the Newsletter sign ups to 150 by the end of 2016
Get the first listing/sell completed by Jan 2017
Mid to Long term – Develop the client base and create community
Develop vendor/supplier community for cross marketing opportunities – specifically 25 vendors in rotating schedule by Jan 2017
Grow client following with Social Media strategies focusing on the total homeownership experience (double all platforms in 2017)
$1,000,000 in gross sales by the end of 2017

4. October 2016 Benchmark Twitter had 5 followers
Google Search Results had good hits
Facebook had 40 likes and low interaction
Additional pages included a start up Instagram page, a Google+ business page, and a new board on her personal Pinterest page
Tullis Realty Group

5. Implementation plan Social Media Page Updates Marketing Campaigns
Updated all of the social media pages with more detailed background information to pop up in search engine results
Put consistent branding and the same profile picture on all platforms
Marketing Campaigns
Developed several micro campaigns to gain followers and leads
Pushed the newsletter and the MyNeighborhood report
Put together a calendar of ideas to keep monthly themes along with event updates such as open houses
Developed Friendly Supporters
Worked with a small group of loyal supporters to help promote and share posts at different time
Posting time and content changes
Trialed different posting times for better reach, interestingly 6-8pm was the prime reach timeframe
Posted about current news stories, but veering away from anything political, e.g. World Series Tweets about Zoberist

6. Created content VENNAGE
After experimenting with infographic creation on the Vennage site, the client purchased a membership
Several infographics are now being created and broken apart to put into the social media calendar

7. Created content
Canva
Created ads on the site to be used in the social media calendar
Photography
Client has started taking personal photos of homes to showcase in ads and marketing instead of using stock photos from the web. The idea is to have more or a story to share with the photo and stand out from the crowd
Hootsuite
Ad Campaign creations are underway.

8. Results 11/27/2016 Over achieved Facebook Like goal – currently at 108
Every single return in a Google search is for one of my clients page!
The Facebook organic reach continues to grow
Twitter is up to 21 followers, room to improve to meet the goal

9. Next Steps Continue all the ideas learned in the class
Use of Hootsuite for more scheduled posts and better use of the social media calendar
Branding – This has been the largest challenge
While developing a logo is not really part of this class, it is something we have found we are missing. Currently, Libby is the only realtor in the group, but I do plan to join her as a realtor in the next few months. We need a single consistent brand to use across all assets and signage.
To that end, we have engaged the services of Persaud Creative ( )
Michael Persaud is the owner and designer of custom logos and web pages. He is currently in development of a one of a kind logo that can be used for the Tullis Realty Group