1. APPEX Omnichannel Catalyst Adaptive, Predictive & Personalized Experience eXcellence
Tim Morgan, Principal CEM Consultant, Huawei
Garikoitz Garcia, Enterprise Architect, Vodafone

3. Video recoding of demo

14. A Consistent Customer Experience across channels is key to generating loyalty and customer value.
Omnichannel implementation is complex and requires business and operations transformation
Cross industry collaboration is required
to address the complexity.
A Business Architecture led approach is holistic and considers legacy systems.
Prime system integrator with proven eco-system of suppliers to realize omnichannel business value.