1. Marketing Your Collections: Which Strategies Actually Work?
Dan Ascher – Springer Nature
Jamie Hazlitt – Loyola Marymount University
Erika Johnson – University of San Francisco
Elizabeth McKeigue – Santa Clara University

2. Loyola Marymount

3. University of San Francisco

4. Santa Clara University

5. Strategy A
Tabling
Informational Session/Webinar

6. Strategy B
Posters & Video
Staff s

7. The Usage Numbers 2016 2015 Usage Before During/After % Increase
Santa Clara U- Strat. A 55
101
45%
U of San Francisco – Strat. B 23
58%
Loyola Marymount 29 0%
2015
Usage
Before
During/After
% Increase
Santa Clara U 80
125
36%
U of San Francisco 34 57
40%
Loyola Marymount 24 46
48%

8. Thoughts and Questions

9. Group Questions
What implications does our project potentially have for marketing other electronic resources based on this prototype?

10. Group Questions
Strategy A and low webinar attendance - how could we improve attendance - what would work?

11. Group Questions
What do you think about using social media to market e-resources? Opportunities? Challenges?