1. "What does HIV cure mean to you
"What does HIV cure mean to you?”: A pilot crowdsourcing contest to improve HIV cure research community engagement
Mathews, AC, Conserve, DF, Hightow-Weidman, LB, Muessig, KE, Anderson, AM, Farley, SA, Gilbertson, A, Kelly, L, Wipple, W, Rennie, SM, Tucker, JD
Purpose: Examine the feasibility of using a crowdsourcing contest to increase HIV cure research community engagement using mixed methods.
Crowdsourcing: The process of engaging the public to help solve a problem.
Process of Crowdsourcing Contests:
Contest theme
Community partnerships
Call for entries
Recruitment
Expert panel of judges
Celebrate finalists
Evaluate
online analytics
qualitative methods

2. Qualitative findings
Focus groups identified project name, logo, tagline, marketing strategy, and format of crowdsourcing contest.
Detailed, simple explanations of crowdsourcing contests, HIV cure research, and how community members could contribute ideas were necessary.
People expressed that not having scientific knowledge about HIV was prohibitive factor in contest participation.
In-person community engagement events with community partners was most effective recruitment method.

3. Quantitative findings
Online Engagement Statistics for Social Media Recruitment
Recruitment source of contest participants (n=39):
In-Person Events: n=32 (82%) participants
Social Media: n=7 (18%) participants
Conclusions
Combining recruitment through in-person events and online reaches range of people to participate in crowdsourcing contests.
Community partnerships are vital to successful recruitment.
Community contributions to crowdsourcing contests may provide useful content for culturally relevant and locally responsive social marketing campaigns.

4. Contest Winners