1. The Case For Network Neutrality
Jonathan Taplin
Annenberg School For Communication
University of Southern California

2. The Future of TV

3. My Summer Job in 1967

4. Memory Lane
Radio Landscape-Memphis,Nashville, Chicago, New Orleans, Detroit, San Francisco, Los Angeles, San Antonio
Film Festival-Fellini, Bergman, Penn, Truffaut, Coppola, Hopper, Lumet, Kubrick, Scorsese
TV Land-All in The Family, Sanford & Son, Mary Tyler Moore, Rockford Files, The Walton’s

5. The Digital Transition

6. The Vanishing Independents
66% of Independent Newspaper Owners
40% of the Independent Radio Owners
43% of the Independent TV Stations
73% of the Independent Record Labels
Percentage of shows on TV produced by the networks themselves rose from 16% to 78%

7. Corporate Responses to The Digital Transition
The 500 Channel Universe or The Walled Garden

8. The News Corp Bet

9. Too Many Channels?

10. Cable & Satellite Static
Average consumer watches 9 channels regularly
Bundles have 5 times that number
The top 20 shows account for ¾ of all viewing
100% gain in ad inventory in 7 years
Wolzien-Gerbils running in place
Wide scale introduction of PVR’s

11. Broadband To The Rescue
The End Of Distribution Scarcity

12. Worldwide Broadband Households
126.1
96.9
70.9
47.5
27.0
11.5

13. Broadband Penetration

14. IP Everywhere
As WISP’s, DSL & DOCSIS proliferate, niche media moves to IP on demand delivery
DVD-2 MBPS
HD-6 MBPS
Multiple Device Connection
IP DOCIS Set Top Box (Pace, Motorola, SA)
E-Home Server + Wi-Fi & WiMax
X-Box & Playstation II
3G Mobile Platforms

15. The Solution to The Dark Fiber Problem

16. Death Of the 80/20 Rule

17. Selling Non Hits

18. The Walled Garden Inside the Wall Outside The Wall
Preferred Providers with superior video performance
Special deals for Preferred E-commerce Providers
Outside The Wall
Degraded Service
Blocking of VOIP Ports
Blocking of e-commerce transactions

19. The Four Freedoms of Broadband
Freedom to Access Content without interference.
Freedom to Use Applications.
Freedom to Attach Personal Devices.
Freedom to Obtain Service Plan Information