1. ENGM 742: Engineering Management and Labor Relations
Session Eleven – 24 March 2015
Managing Through the Product Life Cycle

3. Product Life Cycle

4. New Product Strategies
First-to-market
Follow-the-leader
Me-too
Application engineering

5. Collective Creativity

6. Creativity Techniques
Include:
Brainstorming
Nominal Group Technique
Attribute-listing
Forced-relationships
Mindmapping

7. Characteristics of Creative People
Self-confidence and independence
Curiosity
Approach to problems
Personal: loners, game players, creative writing

8. Kinds of People Needed for Technological Innovation
Idea generator
Entrepreneur
Gatekeeper
Program managers
Sponsor or Champion

9. Problem Solving

10. Engineering Problem Solving Approach
Define the problem
Collect and analyze the data
Search for solutions
Evaluate alternatives
Select solution and evaluate the impact

12. New Product Development Stages
Conceptual
Technical Feasibility or Concept Definition
Development
Commercial Validation
Production
Product Support
Disposal Stage

13. Concurrent Engineering
Set of methods, techniques, and practices, that:
Consideration within design phase of factors from later in cycle
Produce design of processes
Facilitate reduction of time required to translate design into products
User ability to meet user’s needs

14. NIST Innovation Engineering
Focuses on
Creativity
Customer Demand
Meaningful
Unique

15. The Relationship
WOW
Meaningfulness
SOS
WEIRD
Uniqueness

16. Stimulus Response Model
Stimuli
Stimuli
Eureka
Stimuli

17. Diversity Multiplies Stimuli
What do you think of ???

18. Diversity Multiplies Stimuli
“beauty”
“Vitamin C”
“Rose Water”
“Tango”

19. Osborn’s Creativity Principles
Deferment of Judgment
Quantity Breeds Quality

20. Related/Unrelated Stimulus
Free Association
Unique Idea
Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

21. Related/Unrelated Stimulus
Free Association
Unique Idea
Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.
African Safari

22. Customer Problems as Stimulus
Real Problem
Meaningful Idea
Student Parking

23. Customer Problems as Stimulus
Real Problem
Meaningful Idea
Student Parking
Stu Parking

24. From Weird to WOW SOS Weird Idea WOW Idea
Breakfast with coffee, toast, cereal

25. From Weird to WOW SOS Weird Idea WOW Idea
Breakfast with coffee, toast, cereal
Lot’s of kitchen gadgets,
No cupboards

26. Mind Mapping Related: Types of Customers Related: Occasions Breakfast
Unrelated:
Rock & Roll
Ideas for New Type of Pizza
Related:
Occasions
Unrelated:
Smart Phones
Breakfast

27. Innovation Engineering
Problem, Promise, Proof

28. Customer Problem Frequent Small prob. Big Problem Product/Service
Child Day Care Center

29. Customer Problem Frequent Small prob. Big Problem Product/Service
Child Day Care Center
Home Foundation

30. Foundation Float

31. Benefit Promise Promise Unique Item Features Why should I care
Foundation Float

32. Benefit Promise Promise Unique Item Features Why should I care
Foundation Float
Dina’s Kitchen Prep

33. Numeric Promise: Why should I care
Item
Numeric Promise: Why should I care
K-Flab Away helps you
Lose weight

34. Numeric Promise: Why should I care
Item
Numeric Promise: Why should I care
K-Flab Away helps you
Lose weight
TruGreen lawn care makes your yard look great

35. Planning Manufacturing Facilities
Area selection
Community selection
Site selection
Common errors

36. Area Selection Location of markets Location of materials
Transpiration facilities
Labor supply
Location of other plants and warehouses

37. Community Selection Managerial preferences Community facilities
Community attitudes
Community, government and taxation
Financial inducements

38. Site Selection Size of site Topography Utilities Waste Disposal
Transportation facilities
Land costs

39. Common Errors in Facility Location Analysis
Labor cost miscalculations
Inadequate labor reservoir
Lack of distribution outlets
Underestimated importance of taxes
Purchasing unsuitable building

40. Layout Planning Definition
Comprised of all activities involved in selection for and transportation routes among departments, processes, work centers, machines, and service functions.

41. Objectives of Layout Planning May Include:
Minimize materials-handling costs
Reduce congestion of personnel and material
Increase safety of personnel
Increase labor efficiency
Improve morale

42. Objectives, cont. Facilitate communication and coordination
Provide operations flexibility
Increase quality of working life
Others, such as Fung shui