1. Innovation Engineering
CREATE Fundamentals

2. Our Destination Meaningful Unique Meaning Purpose Value Significance
Novel
Unusual
Provocative
Unexpected

3. Meaningful Uniqueness
Customers are willing to pay more money for your offering
Product offering
Service offering
Employee offering

4. The Relationship
WOW
Meaningfulness
SOS
WEIRD
Uniqueness

5. S = stimulus
D = diversity
F = fear

6. Stimulus Response Model
Stimuli
Stimuli
Eureka
Stimuli

7. Diversity Multiplies Stimuli
What do you think of ???

8. Diversity Multiplies Stimuli
“beauty”
“Vitamin C”
“Rose Water”
“Tango”

9. Osborn’s Creativity Principles
Deferment of Judgment
Quantity Breeds Quality

10. Related/Unrelated Stimulus
Free Association
Unique Idea
Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

11. Related/Unrelated Stimulus
Free Association
Unique Idea
Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.
African Safari

12. Customer Problems as Stimulus
Real Problem
Meaningful Idea
Student Parking

13. Customer Problems as Stimulus
Real Problem
Meaningful Idea
Student Parking
Stu Parking

14. Customer Problems as Stimulus
Real Problem
Meaningful Idea
Student Parking
Stu Parking
Learning to play Violin

15. From Weird to WOW SOS Weird Idea WOW Idea
Breakfast with coffee, toast, cereal

16. From Weird to WOW SOS Weird Idea WOW Idea
Breakfast with coffee, toast, cereal
Hanging clothes in small closets

17. From Weird to WOW SOS Weird Idea WOW Idea
Breakfast with coffee, toast, cereal
Hanging clothes in small closets
Lot’s of kitchen gadgets,
No cupboards

18. Mind Mapping Related: Types of Customers Related: Occasions Breakfast
Unrelated:
Rock & Roll
Ideas for New Type of Pizza
Related:
Occasions
Unrelated:
Smart Phones
Breakfast

19. Innovation Engineering
Problem, Promise, Proof

20. Customer Problem Frequent Small prob. Big Problem Product/Service
Child Day Care Center

21. Customer Problem Frequent Small prob. Big Problem Product/Service
Child Day Care Center
Home Foundation

22. Customer Problem Frequent Small prob. Big Problem Product/Service
Child Day Care Center
Home Foundation
University

23. Foundation Float

24. Benefit Promise Promise Unique Item Features Why should I care
Foundation Float

25. Benefit Promise Promise Unique Item Features Why should I care
Foundation Float
True Green Organic Lawn
Care

26. Benefit Promise Promise Unique Item Features Why should I care
Foundation Float
True Green Organic Lawn
Care
Dina’s Kitchen Prep

27. Numeric Promise: Why should I care
Item
Numeric Promise: Why should I care
K-Flab Away helps you
Lose weight

28. Numeric Promise: Why should I care
Item
Numeric Promise: Why should I care
K-Flab Away helps you
Lose weight
TruGreen lawn care makes your yard look great

29. Numeric Promise: Why should I care
Item
Numeric Promise: Why should I care
K-Flab Away helps you
Lose weight
TruGreen lawn care makes your yard look great
Our ceramic grill is the
best there is