1. Emma macdonald SPORTS AND CHALLENGE MANAGER 26TH APRIL 2017
CLIC Sargent
Emma macdonald
SPORTS AND CHALLENGE MANAGER
26TH APRIL 2017

2. Who ARE CLIC Sargent?
UK’s Leading cancer charity for children and young people, and their families.
When cancer strikes young lives, CLIC Sargent helps families limit the damage it causes beyond their health.
History
Sargent Cancer Care for Children founded
Cancer and Leukaemia in Childhood (CLIC) founded
CLIC Sargent formed by merger
Services
Homes from Homes, Play Specialists, Nurses, Grants, Social Workers and more
Today, 11 children and young people find out they have cancer.
Our promise is that everyone under 25 with cancer, and their families, will get the support and help they need during their cancer treatment and beyond, including bereaved families living with emotional pain.
We will fight tirelessly for children and young people with cancer, often when they feel they can’t. We do this individually, locally and nationally, so that they can focus on the important things, like getting well.

3. Charity partnership with Action challenge

4. CLIC Sargent are Charity Partners across all 5 of the Ultra Series Challenges.
As Charity partners we sit alongside a maximum of 8 other charities per challenge.

5. Demographics

6. Gender 2016 *
* Not in 2016

7. Gender 2017 (partial) *
* Dropped in 2017

8. Age Breakdown

9. Benefits to clic Sargent

10. BENEFITS TO CLIC SARGENT
Increased presence on all the relevant challenge websites & marketing materials
Brand awareness
Increase on participant numbers and repeats
Popular with service users
Discounted participant registration fees of 20% and other promotional campaigns for each of the challenges
Event presence
Increased retention – moving participants on to other areas of the charity

11. Marketing

12. MARKETING TIPS
Challenges should be listed on an specific event page (rather than just a normal webpage) as it will appear on your event listings
Warm Facebook ads
Boosted Facebook posts
Organic Facebook Ads
E-blasts – hit that database of contacts
Introduce real-life stories in between the more marketing focussed content of ads and e-blasts. These play an important part as a touchpoint in the conversion funnel

13. WALKS ON THE RISE
2011
2015
Source: JustGiving

14. Jogging for john

15. MAGIC MIKE TAKES ON 400KM FOR CLIC SARGENT
Mike’s son John was diagnosed with Leukaemia (ALL) in June 2015, aged 6. With over two years of treatment currently left, John is still having chemotherapy every day and an operation every 3 months as part of his ongoing treatment regime.
Hearing the diagnosis that no parent ever wants to hear, Mike said “Through everything, from day one to the current day, CLIC Sargent have been a huge help and support to us. They continue to be a daily help to us all, and will be a HUGE part of our lives for the duration of John's treatment”.
Mike will be walking/crawling/dragging (his words) along the London 2 Brighton, Cotswold Way and South Coast Challenges in 2017 to raise funds for CLIC Sargent.

16. clicsargent.org.uk