1. Retailing Strategy Aim: Why is a store’s atmosphere important to consumers? Do Now: 1- Map out a local shopping center. 2- List 4 reasons you believe this shopping center is an appropriate place for those stores.

2. LOCATION- DISTRIBUTION STRATEGY
Planned shopping center: marketed as a unit, free parking, single convenient location.
Neighborhood > 5-15
Supermarket & small convenient
Community > 10-30
Regional> up to 200 stores
Power center> located near regional, made up of huge specialty stores as stand-alone stores.

3. 4-Lifestyle Centers Mall of America:
Shopping, movies, concerts, live entertainment, park benches, restaurants all located in one place.
Mall of America is one of the most visited destinations in the United States, attracting more visitors annually than Disney World, Graceland and the Grand Canyon combined.

4. 4-Lifestyle Centers West Edmonton Mall:
Promoted as the world’s largest mall.
Over 800 stores.
There are 110 eating establishments.

5. F> Store Atmospherics
Physical characteristics and amenities that attract customers and satisfy their shopping needs.
Exterior> architectural design, window displays, signs, entryways, etc.
Interior> store layout, merchandise presentation, lighting, color, sounds, scents, cleanliness, etc.

6. 6-What is Atmospherics?
The physical elements in a store's design that appeal to consumers' emotions and encourage them to buy
The store overall image

7. The Famous FAO Schwartz
Hot wheels, Dolls, parties

8. What makes a Store Image?
The personality of the store is comprised of the following:
Type of merchandise
Sales Associates
Design and Layout
Bags/Packaging
Colors
Store fixtures and equipment
Lighting
Music
Scent

9. Interior Store Design
Selling space
Store Layout
Behind the scenes

10. A look at the coolest stores…
Louie vuitton paris
Prada tokyo

11. Store Layouts Free Flow Spine Layout
Random placement of tables, shelving, and displays.
A main pathway throughout store

12. Store Layouts…. Loop Layout Grid Layout
Store designed in a circular fashion
Standard pathways going vertically or horizontally.