2. John KOTTER
“Cultures can exert a powerful effect on individuals and on performance, especially in a competitive environment…
This influence may even be greater than all those factors that have been discussed most often in the organizational and business literature: strategy, organizational structure, management systems, financial analysis tools, leadership, etc.”
Kotter, John P. ( ). Corporate Culture and Performance

3. Corporate culture can significantly impact long-term performance.
John KOTTER
Corporate culture can significantly impact long-term performance.
The importance of culture is increasing, not decreasing.
Corporate cultures that inhibit strong long-term performance develop easily.
Although tough to change, corporate cultures can be made more performance enhancing.
Kotter, John P. ( ). Corporate Culture and Performance

4. John R. TREACE
“Core values define company culture, which is a big part of why they’re so important to driving performance.
We can represent the relationship this way:  core values → company culture → actions/performance
Core values, and the company culture they support, are the most important ingredient in achieving predictability and consistency in the actions that bring about the results we want.”
John Treace, a business turnaround expert, has more than 30 years' experience as a sales executive in the medical device industry. He spent more than 10 years restructuring sales departments of bankrupt companies while generating more than $1.5 billion in sales to position them for successful IPOs. He is the author of Amazon's bestseller Nuts & Bolts of Sales Management: How to Build a High-Velocity Sales Organization.
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Article source:
Treace, John R. – “How Core Values Drive Performance” QualityDigest.com December 2, 2011

5. Jim COLLINS
“Visionary companies [have] a core ideology–core values and sense of purpose beyond just making money–that guides and inspires people throughout the organization and remains relatively fixed for long periods of time.”
Collins, Jim and Porras, Jerry Built to Last – Successful Habits of Visionary Companies, HarperBusiness, New York, 1994, Book

6. “Action without philosophy is a lethal weapon; philosophy without action is worthless.”
- Soichiro Honda