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The Key to Successful International Entrepreneurship
The Key to Successful International Entrepreneurship Masaryk's business academy Jičín CZECH REPUBLIC
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Introduction of the company
Subsidiary company ONLINE HOLDING, ltd. Registered on 25 August 2004 in the CR A group of travel and reservation sites Receptionist and reservation system Previo Effect on domestic market
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Most visited towns
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Firm 2 branches - Liberec (Hotel.cz) Prague (Previo)
approximately 70 employees
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Company’s object counselling services
provision of software and consultancy in hardware and software advertising and marketing data processing, database services, network administration
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New things annual increase in bookings and sales by 20%
Marketing update New tool for managing social networks (hootsuite), the introduction of social network
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New things Preparation for the electronic records of sales - hardware and software Preparation of updates of website spa.cz preparation of a new project at meeting facilities confi.cz
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Determining the segment of customers
Hotel.cz Spa.cz Hory.cz Turistik.cz
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Company goals Hotel.cz and Spa.cz Expansion of services abroad
Updating websites Hory.cz and Turistik.cz Gamification, creating communities
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What do we offer? Hotels around whole Czech republic
Prague, well known spa cities Accommodation packages Hotel management and reception system Hotelgram
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New Year packages
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New Year in spa New Year in the mountains
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Resources http://www.hotel.cz/ http://www.spa.cz/
From the terrain
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Week report from Holland
Kristýna Křelinová Michaela Špidlenová Lukáš Václavek
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Hotel.cz The biggest booking company in Czech republic
Cooperation with 5000 hotels Cooperation with T.A.
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TROP Speaker - Renze Schonewille Chairman of the TROP company.
Owner of camp resort Platform for tourism and recreation in the area of Hoogeveen. Spider in the web
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TrOP tops TROP TIPS Social media
Put the website from each other on your websites Point out that we are the biggest booking company in the Czech republic Point out the history We are the biggest TrOP tops
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UNIGLOBE TT TRAVEL They organize travels for bussines people and groups They have got three braches in the Netherlands Head office is in Vancouver Founded in 1980
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TT TRAVEL - tops TT travel - tips We should show our websites
Arrange accomodation for groups of any size
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Hotel – Spaarbankhoeve
Resort with restaurant and 6 rooms Beautiful surroundings Well known kitchen
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TIPS tops Be a team with all employees Try to be different from others
Customer segmentation – different website, brand for each segment Interested in mountain accommodation possibilities tops
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Vvv tourist information center
Speaker: Patricia tips Find one target group Communicate with similar company in NL Colaboration, outsourcing tops Accomodation in mountains Wide offer of services in travel segment
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SUMMARY Give contacts for each other companies Promotion materials
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Week report from Slovakia
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Hotel.cz The biggest booking company in Czech republic
Cooperation with 5000 hotels Efective on domestic market
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Traver agency – vaša cesta
Using Hotel.cz Extra information Better sale for quantity We shouldn´t underestimate ourselves
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Travel agency invia They were asking how to find us how to look in our websites They liked our help and promotion of other hotels
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Division region and tourism city Martin
Representative Lukáš Representative Dana Specify our competitors (Trivago, Booking) Touristic information office
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Thank you for your attention.
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