1. Campus: Team Name: Maverick 1: Year: Maverick 2: Year:

2. *meeting the need of your country
Propose a product innovation of an existing RB Brand within the category of Health & Hygiene.
Eg: Dettol Hygiene Deo would be a new product within Dettol’s portfolio.
Product Innovation
Propose a product extension of an existing RB Brand within the category of Health & Hygiene.
Eg: Dettol Foaming Handwash would be an extansion of Dettol Handwash portfolio.
BIG IDEA
Product Extension
Come up with an innovative business plan which addresses a social issue* and is financially viable It could be a product innovation, service innovation or RB Product extension in the area of Health & Hygiene.
*meeting the need of your country
Propose a service innovation which will cater to an existing RB brand in the category of Health & Hygiene.
Service Innovation

3. RB Mavericks Case Challenge – Key Parameters
TELL US IN NOT MORE THAN 10 SLIDES
Which social issue are you addressing (in your country) ?
What’s your ‘Big Idea’ in the category of Health/Hygiene ?
Who is your target audience to achieve this objective ?
What are the key consumer insights?
Convince us how your idea will be financially feasible and change consumer behaviour
How will you make it come alive ? 01 03 05 02 04 06

4. The Social Issue & ‘BIG IDEA’

5. The Target Community & Target Audience

6. The insights behind the ‘idea’

7. How will you bring it alive ?

8. Convince us on how it will be financially viable & change the behaviour

9. Thank You