1. RETENTION SCORECARD PRESENTATION
KEN WALLIS
MEDIA AND ENTERTAINMENT
OCTOBER 11th, 2013

2. PROGRAM OVERVIEW CURRENT OFFERINGS IN THE WORKS
McMaster-Mohawk Joint Degree-Diploma Program in Professional Communications (Mohawk will run two-year Digital Communications Diploma)
Preparatory Music (105) 1 year
Applied Music (660) 3 year
Pre-Media & Entertainment (194) 1 year
Broadcasting – Radio (220) 2 year
Journalism (297) 3 year
Broadcasting - Television (651) 3 year
Art & Design Foundations (270) 1 year
Creative Photography – Still & Motion (277) 2 year
Integration Animation (257/267) 2 year
Graphic Design (508) 3 year

3. Grad Rate (2012-13 KPI results)
RETENTION SCORECARD
Program Name
Enrolment
Student Success
Sem 1 Enrol.
Retention
Semester 1-2
Semester 1-3
(year 1)
Grad Rate ( KPI results)
Preparatory Music (105) 51
94%
Applied Music (660) 70
88%
80%
51.7%
Pre-Media & Entertainment (194) 71
64%
Broadcasting – Radio (220) 37
102%
72%
74.3%
Journalism (297) 39
110%
87%
68.9%
Broadcasting - Television (651) 89
74%
75.2%
Art & Design Foundations (270) 32
68%
Creative Photography – Still & Motion (277) 40
90%
47%
Integration Animation (257/267) 75
85%
Graphic Design (508) *launched Fall 2012 77
93%
TBD Fall 2013
n/a
Total – Ken Wallis
620
89%
76%

4. TARGET ROLL-UP baseline retention for the school 89% Sem 1-2
Retention target is improve retention by 5% over the next two years to 80%

5. AREAS OF FOCUS Fundamental programs require specific attention
Strive to improve ALL programs

6. TACTICS CAREER CLARITY –target the audience!
Personal video invitation from faculty to attend orientation(in spring)
Industry reps attend orientation
Lab demonstrations provide career focus
High school invites to attend special productions & events throughout the year

7. TACTICS
Portfolios, interviews, auditions to ensure students with industry focus and ability.
Dual credit programs to introduce media to high school students.
Change C level English to U level for admission

8. TACTICS MOTIVATION AND EFFORT(Colleges Ontario)
Personal touch builds connections – coordinators and faculty connect with students
Connecting students among themselves – buddy system of upper years to first years
Connecting to institution –involvement in school projects
Connecting to community – community projects and assignments

9. TACTICS ACADEMIC ABILITY AND SKILLS
Journalism working on key elements of spelling and grammar with e-book called When Words Collide.
Financial Aid speak to students to indicate what awards are available & how to apply.
Media Panel

10. TACTICS RETENTION AND MORE BACKFILL!
Fast track for university/college grads – direct entry to second year
Currently journalism
Expand to tv this year
Also offer repeat courses is spring that are unavailable in fall

11. TACTICS FUTURE INCENTIVES Desire to shorten week to 3 or 4 days.
Faculty advisors for industry guidance

12. CONCERNS / ISSUES Changing face of digital is difficult to predict
Media and Entertainment must be up-to-date with technology (equipment).

13. THE FUTURE … Convergence of digital will lead to new careers
McMaster – Mohawk Degree/Diploma opportunity to dramatically increase enrolment in Media and Entertainment

14. Q & A