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Myers’ Psychology for AP®, 2e

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Presentation on theme: "Myers’ Psychology for AP®, 2e"— Presentation transcript:

1 Myers’ Psychology for AP®, 2e
David G. Myers AP® is a trademark registered and/or owned by the College Board ®, which was not involved in the production of, and does not endorse, this product.

2 Unit 2: Research Methods

3 Unit 02 - Overview The Need for Psychological Science
The Scientific Method and Description Correlation and Experimentation Statistical Reasoning in Everyday Life Frequently Asked Questions About Psychology Click on the any of the above hyperlinks to go to that section in the presentation.

4 Module 04: The Need for Psychological Science

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6 FACT OR FICTION? Some people are left brained, and some are right brained. Specific emotion conflicts or stress leads to ulcers. Opposites attract! Vent your anger instead of holding it in to reduce stress. “Brainstorming” new ideas in groups works better than asking people to generate ideas on their own.

7 FACT OR FICTION? The best way to change someone’s attitude is to give him or her a large reward to do so. Playing “hard to get” is a good way of getting someone interested in you romantically. Rote memorization is the best way to retain information. Creative breakthroughs occur in sudden bursts of insight. Sleeping pills are a good long-term treatment for insomnia.

8 FACT OR FICTION? Some people are left brained, and some are right brained. FALSE Specific emotion conflicts or stress leads to ulcers. FALSE Opposites attract! FALSE Vent your anger instead of holding it in to reduce stress. FALSE “Brainstorming” new ideas in groups works better than asking people to generate ideas on their own. FALSE

9 FACT OR FICTION? The best way to change someone’s attitude is to give him or her a large reward to do so. FALSE Playing “hard to get” is a good way of getting someone interested in you romantically. FALSE Rote memorization is the best way to retain information. FALSE Creative breakthroughs occur in sudden bursts of insight. FALSE Sleeping pills are a good long-term treatment for insomnia. FALSE

10 Did We Know It All Along? Hindsight Bias

11 Did We Know It All Along? Hindsight Bias
“I knew it all along”

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24 Overconfidence

25 Overconfidence Overconfidence We tend to think we know more than we do
Richard Goranson Study WREAT WATER ETRYN ENTRY GRABE BARGE

26 Perceiving Order in Random Events

27 Perceiving Order in Random Events
Comes from our need to make sense out of the world Coin flip Poker hand

28 The Scientific Attitude: Curious, Skeptical and Humble

29 The Scientific Attitude: Curious, Skeptical and Humble
Three main components Curious eagerness Skeptically scrutinize competing ideas Open-minded humility before nature Hindsight bias, overconfidence and our tendency to perceive patters in random events often lead us to overestimate our intuition.

30 Critical Thinking

31 Critical Thinking Critical Thinking “Smart thinking” Elements
Examines assumptions Assesses the source Discerns hidden values Confirms evidence Assesses conclusions

32 Module 05: The Scientific Method and Description

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34 The Scientific Method

35 The Scientific Method Theory Hypothesis Operational Definition
“mere hunch” Hypothesis Can be confirmed or refuted Operational Definition Replication (repeat)

36 The Scientific Method

37 The Scientific Method

38 The Scientific Method

39 The Scientific Method

40 The Scientific Method A good theory is useful if it:
Effectively organizes a range of self-reports and observations Leads to clear hypotheses (predictions) that anyone can use to check the theory Often stimulates research that leads to a revised theory which better predicts what we know

41 Description

42 Description The Case Study
Hope to reveal universal truths Problems with atypical individuals Cannot discern general truths

43 Description Naturalistic Observation
Describes behavior Does not explain behavior

44 Description The Survey
Looks at many cases at once Word effects Random sampling Representative sample Sampling bias

45 Description The Survey
Sampling Population Random Sample

46 Module 06: Correlation and Experimentation

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48 Correlation

49 Correlation Correlation (correlation coefficient)
How well does A predict B Positive versus negative correlation Strength of the correlation -1.0 to +1.0 Scatterplot

50 Correlation

51 Correlation

52 Correlation

53 Correlation

54 Correlation

55 Correlation

56 Correlation

57 Correlation

58 Correlation

59 Correlation Correlation and Causation
Correlation helps predict Does not imply cause and effect

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64 Correlation Illusory Correlations
Perceived non-existent correlation A random coincidence

65 Experimentation

66 Experimentation Experiment Can isolate cause and effect
Control of factors Manipulation the factor (s) of interest Hold constant (“controlling”) factors

67 Experimentation Groups Experimental Group Control Group
Receives the treatment (independent variable) Control Group Does not receive the treatment

68 Experimentation Randomly assigned Eliminates alternative explanations
Equalizes the two groups Reduces the influence of other (confounding variables) Different from random sample

69 Experimentation Blind (uninformed) Placebo Effect
Single-Blind Procedure Double-Blind Procedure Placebo Effect

70 Experimentation Independent and Dependent Variables
Independent Variable Confounding variable Effect of random assignment on confounding variables Dependent Variable What is being measured Validity

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78 Correlation vs. Causation Video

79 Comparing Research Methods

80 Comparing Research Methods

81 Comparing Research Methods

82 Comparing Research Methods

83 Comparing Research Methods

84 Comparing Research Methods

85 Comparing Research Methods

86 Comparing Research Methods

87 Comparing Research Methods

88 Comparing Research Methods

89 Comparing Research Methods

90 Comparing Research Methods

91 Comparing Research Methods

92 Comparing Research Methods

93 Comparing Research Methods

94 Comparing Research Methods

95 Module 07: Statistical Reasoning in Everyday Life

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97 The Need for Statistics

98 The Need for Statistics
Understanding basic statistics is beneficial for everyone

99 Descriptive Statistics

100 Descriptive Statistics
Histogram (bar graph) Scale labels

101 Descriptive Statistics Histogram

102 Descriptive Statistics Histogram

103 Descriptive Statistics Histogram

104 Descriptive Statistics Histogram

105 Descriptive Statistics Histogram

106 Descriptive Statistics Histogram

107 Descriptive Statistics Histogram

108 Descriptive Statistics Histogram

109 Descriptive Statistics Histogram

110 Descriptive Statistics Histogram

111 Descriptive Statistics Measures of Central Tendency

112 Descriptive Statistics Measures of Central Tendency
Mean (arithmetic average)

113 Descriptive Statistics Measures of Central Tendency
Mean (arithmetic average) Median (middle score)

114 Descriptive Statistics Measures of Central Tendency
Mean (arithmetic average) Median (middle score) Mode (occurs the most) Skewed distribution

115 Descriptive Statistics Measures of Variability
Range Standard Deviation

116 Standard Deviation

117 Standard Deviation

118 Standard Deviation

119 Standard Deviation

120 Standard Deviation

121 Standard Deviation

122 Standard Deviation

123 Standard Deviation

124 Standard Deviation

125 Standard Deviation

126 Standard Deviation

127 Standard Deviation

128 Standard Deviation

129 Standard Deviation

130 Standard Deviation

131 Standard Deviation

132 Standard Deviation

133 Standard Deviation

134 Standard Deviation

135 Standard Deviation

136 Standard Deviation

137 Standard Deviation

138 Standard Deviation

139 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

140 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

141 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

142 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

143 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

144 Descriptive Statistics Measures of Variability
Normal Curve (bell shaped)

145 Descriptive Statistics Measures of Variability
Normal Curve

146 Descriptive Statistics Measures of Variability
Normal Curve

147 Inferential Statistics

148 Inferential Statistics When Is an Observed Difference Reliable?
Representative samples are better than biased samples Less-variable observations are more reliable than those that are more variable More cases are better than fewer

149 Inferential Statistics When Is a Difference Significant?
Statistical significance The averages are reliable The differences between averages is relatively large Does imply the importance of the results

150 Module 08: Frequently Asked Questions About Psychology

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152 Psychology Applied

153 Psychology Applied Can laboratory experiments illuminate everyday life? The principles, not the research findings, help explain behavior Does behavior depend on one’s culture and gender? Culture Gender

154 Ethics in Research

155 Ethics in Research Ethics in animal research
Reasons for using animals in research Safeguards for animal use

156 Ethics in Research Ethics in human research Informed consent
Protect from harm and discomfort Maintain confidentiality Debriefing

157 The End

158 Teacher Information Types of Files Animation
This presentation has been saved as a “basic” Powerpoint file. While this file format placed a few limitations on the presentation, it insured the file would be compatible with the many versions of Powerpoint teachers use. To add functionality to the presentation, teachers may want to save the file for their specific version of Powerpoint. Animation Once again, to insure compatibility with all versions of Powerpoint, none of the slides are animated. To increase student interest, it is suggested teachers animate the slides wherever possible. Adding slides to this presentation Teachers are encouraged to adapt this presentation to their personal teaching style. To help keep a sense of continuity, blank slides which can be copied and pasted to a specific location in the presentation follow this “Teacher Information” section.

159 Teacher Information Unit Coding
Just as Myers’ Psychology for AP 2e is color coded to the College Board AP Psychology Course Description (Acorn Book) Units, so are these Powerpoints. The primary background color of each slide indicates the specific textbook unit. Psychology’s History and Approaches Research Methods Biological Bases of Behavior Sensation and Perception States of Consciousness Learning Cognition Motivation, Emotion, and Stress Developmental Psychology Personality Testing and Individual Differences Abnormal Psychology Treatment of Abnormal Behavior Social Psychology

160 Teacher Information Hyperlink Slides - This presentation contain two types of hyperlinks. Hyperlinks can be identified by the text being underlined and a different color (usually purple). Unit subsections hyperlinks: Immediately after the unit title and module title slide, a page can be found listing all of the unit’s subsections. While in slide show mode, clicking on any of these hyperlinks will take the user directly to the beginning of that subsection. Bold print term hyperlinks: Every bold print term from the unit is included in this presentation as a hyperlink. While in slide show mode, clicking on any of the hyperlinks will take the user to a slide containing the formal definition of the term. Clicking on the “arrow” in the bottom left corner of the definition slide will take the user back to the original point in the presentation. These hyperlinks were included for teachers who want students to see or copy down the exact definition as stated in the text. Most teachers prefer the definitions not be included to prevent students from only “copying down what is on the screen” and not actively listening to the presentation. For teachers who continually use the Bold Print Term Hyperlinks option, please contact the author using the address on the next slide to learn a technique to expedite the returning to the original point in the presentation.

161 Teacher Information Continuity slides
Throughout this presentation there are slides, usually of graphics or tables, that build on one another. These are included for three purposes. By presenting information in small chunks, students will find it easier to process and remember the concepts. By continually changing slides, students will stay interested in the presentation. To facilitate class discussion and critical thinking. Students should be encouraged to think about “what might come next” in the series of slides. Please feel free to contact me at with any questions, concerns, suggestions, etc. regarding these presentations. Kent Korek Germantown High School Germantown, WI 53022

162 Division title (red print) subdivision title (blue print)
xxx

163 Division title (red print in text) subdivision title (blue print in text)
Use this slide to add a table, chart, clip art, picture, diagram, or video clip. Delete this box when finished

164 Definition Slide = add definition here

165 Definition Slides

166 Hindsight Bias = the tendency to believe, after learning an outcome, that one would have foreseen it. Also known as the “I knew it all along” phenomenon.

167 Critical Thinking = thinking that does not blindly accept arguments and conclusions. Rather, it examines assumptions, discerns hidden values, evaluated evidence, and assesses conclusions.

168 Theory = an explanation using an integrated set of principles that organizes observations and predicts behaviors or events.

169 Hypothesis = a testable prediction, often implied by a theory.

170 Operational Definition
= a carefully worded statement of the exact procedures (operations) used in a research study. For example, human intelligence may be operationally defined as what an intelligence test measures.

171 Replication = repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances.

172 Case Study = an descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles.

173 Naturalistic Observation
= observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation.

174 Survey = a technique for ascertaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group.

175 Sampling Bias = a flawed sampling process that produces an unrepresentative sample.

176 Population = all the cases in a group being studied, from which samples may be drawn. Note: Except for national studies, this does NOT refer to a country’s whole population.

177 Random Sample = a sample that fairly represents a population because each member has an equal chance of inclusion.

178 Correlation = a measure of the extent to which two factors change together, and thus of how well either factor predicts the other.

179 Correlation Coefficient
= a statistical index of the relationship between two things (from -1.0 to +1.0).

180 Scatterplot = a graphed cluster of dots, each of which represents the values of two variables. The slope of the points suggests the direction of the relationship between the two variables. The amount of scatter suggests the strength of the correlation (little scatter indicates high correlation).

181 Illusory Correlation = the perception of a relationship where none exists.

182 Experiment = a research method in which an investigator manipulates one or more factors (independent variables) to observe the effect on some behavior or mental process (the dependent variable). By random assignment of participants, the experimenter aims to control other relevant factors.

183 Experimental Group = in an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable.

184 Control Group = in an experiment, the group that is NOT exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment.

185 Random Assigment = assigning participants to experimental and control groups by chance, thus minimizing preexisting differences between those assigned to the different groups.

186 Double-Blind Procedure
= an experimental procedure in which both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or the placebo. Commonly used in drug-evaluation studies.

187 Placebo Effect = experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent. Latin for “I shall please”

188 Independent Variable = the experimental factor that is manipulated; the variable whose effect is being studied.

189 Confounding Variable = a factor other than the independent variable that might produce an effect in an experiment.

190 Dependent Variable = the outcome factor; the variable that may change in response to manipulations of the independent variable.

191 Validity = the extent to which a test or experiment measures or predicts what it is suppose to.

192 Descriptive Statistics
= numerical data used to measure and describe characteristics of groups. Include measures of central tendency and measures of variability.

193 Histogram = a bar graph depicting a frequency distribution.

194 Mode = the most frequently occurring score(s) in a distribution.

195 Mean = the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores.

196 Median = the middle score in a distribution, half the scores are above it and half are below it.

197 Skewed Distribution = a representation of scores that lack symmetry around their average value.

198 Range = the difference between the highest and lowest score in a distribution.

199 Standard Deviation = a computed measure of how much scores vary around the mean score.

200 Normal Curve = a symmetrical, bell-shaped curve that describes the distribution of many types of data; most scored fall near the mean (68 percent fall within one standard deviation of it) and fewer and fewer near the extremes. Normal distribution

201 Inferential Statistics
= numerical data that allow one to generalize – to infer from sample data the probability of something being true to a population.

202 Statistical Significance
= a statistical statement of how likely it is that an obtained result occurred by chance.

203 Culture = the enduring behavior, ideas, attitudes, and traditions shared by a group of people and transmitted from one generation to the next.

204 Informed Consent = an ethical principle that research participants be told enough to enable them to choose whether they wish to participate.

205 Debriefing = the postexperimental explanation of a study, including its purpose and any deceptions, to its participants.


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