1. Location Intelligence
ariesoGEO Overview

2. Network visibility and agility network and service enablement company
JDSU
$1.7B 4
2,400
4,500
Annual Revenue
(FY12)
Markets
Served
Patents
Global Employees
Network visibility and agility
Anti- counterfeiting
Commercial lasers
Gesture recognition
We are the world’s leading
network and service enablement company
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

3. Copyright © 2013 JDSU UK Ltd Commercial-in-confidence
Our Vision
Mobile operators are being driven to make fundamental changes to their business, requiring a shift in emphasis from network technology to the evolving desires and expectations of their customers.
ariesoGEO technology plays a pivotal role in ensuring operators can focus their business around customer centric and location-aware intelligence.
Arieso’s technology represents a significant shift in approach that is in line with the general trends in the industry
The goal with this slide is to empathise with operators, not to preach to them what they should be doing
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

4. Location Intelligence
Capturing, geolocating, analysing and storing every event of every call or connection, all the time, every day, revealing:
Where the customers are
What services and handsets they use
The quality they experience
Down to building accuracy
Using only a rich source of data already in the network
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

5. But there is a group of customers with a different Experience...
Customer Centric View
But there is a group of customers with a different Experience...
ariesoGEO
locates customers and reveals their true experience
These cells look all the same, and the
customers are happy
Viewed by the Network
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This is showing the difference between the network view, which shows only the average performance over a cell. We have been involved in cases with real cases where a senior VP within an operator was having very poor service in one location, but this did not show up in the cell level statistics that the operators engineers were looking at. Using GEO the operator was able to identify the problem.
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

6. The ariesoGEO solution
GEOperformance
Performance engineering, planning and optimisation
GEOson
Game changing network performance
GEOinsights
Harness the power of geolocated intelligence
GEOanalytics
In depth understanding of customer experience
Harnessing Location Intelligence to reduce OPEX, improve CAPEX ROI and create new revenue streams
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

7. The ariesoGEO solution
Reduced OPEX
Improved ROI
Halving the time to solve problems
Reduction in manual diagnostics
Solving the unsolvable
2.8X return from in-building systems
300% increase in offloaded data
50% of macro placements improved
GEOperformance
Performance engineering, planning and optimisation
GEOson
Game changing network performance
New Revenue Streams
Deeper Understanding
Capture 2X - 5X greater share of the new revenue being created.
Measure and Manage corporate SLAs
Understand key customers
GEOinsights
Harness the power of geolocated intelligence
GEOanalytics
In depth understanding of customer experience
Harnessing Location Intelligence to reduce OPEX, improve CAPEX ROI and create new revenue streams
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

8. The ariesoGEO platform
GSM
UMTS
LTE
WiFi
Typical customer system
15,000 Cells
50,000 locations calculated per second
950M connections and 1.7TB of data processed and stored per day
Location intelligence on 5M active customers
Scalable enterprise grade software solution, 24/7 network wide collection
Analysing billions of geo-located calls and Customers’ actual experiences
Geo-location with patented methods. No GPS, handset client, or calibration required
Rapid deployment, multi technology, multi vendor
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

9. Copyright © 2013 JDSU UK Ltd Commercial-in-confidence
GEOperformance
RAN Performance
Drop
Calls
RAN
Planning
VIP
Assurance
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

10. Copyright © 2013 JDSU UK Ltd Commercial-in-confidence
GEOperformance
50% less time to solve problems
Reduction in routine drive test
Solve complex problems is hours
RAN Performance
Drop
Calls
Precision planning of small cells
300% increase in offload
50% improvement for macros
RAN
Planning
Respond in hours
Troubleshoot real calls
Manage corporate SLAs
VIP
Assurance
ROI US$10M+ in first year
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

11. Copyright © 2013 JDSU UK Ltd Commercial-in-confidence
GEOson
Automatic Neighbour Relations delivers step improvements in performance 4G 2G 3G
Coverage and Capacity Optimization maximises performance for real usage
Optimize customer experience across layers in real locations
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

12. GEOinsights Create new revenue streams
GEO is already adding value outside of the Performance engineering space. Customers are already using its powerful features for some of the use cases on the slide, and this is an area that we are actively researching to uncover more.
GEOinsights unlocks the power of location intelligence
Powerful API to deliver easy to use location based behaviour data
Data is anonymised and aggregated
Delivers 2X – 5X the value of cell ID to geomarketing and data monetization applications
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

13. GEOanalytics Deeper customer understanding
GEOanalytics provides detailed understanding of customer behaviour
Powerful API provides data in a easy to consume manner
In depth view of customer experience and behaviour
Accurate customer experience data maximising returns from Corporate and VIP customer groups
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence

14. Why Arieso? Leaders in Customer-centric Location Intelligence
- focus on real locations, not cell footprints
Proven, scalable, 24/7, enterprise solution
- processing billions of calls per day
Powerful applications
- flexible analysis, not fixed reporting
Copyright © 2013 JDSU UK Ltd Commercial-in-confidence