1. Memory
Storage and Retrieval

2. Agenda Announcements Long-Term Memory: Storage Retrieval
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Long-Term Memory: Storage
Retrieval
Forgetting/Errors

3. Long-Term Memory (Module 1)
Declarative Memory
Information about the world (Factual information)
Semantic Memory
General memory (e.g. Birth dates)
Episodic Memory
Personal events (e.g. What happened on your birthday)
Procedural Memory
Skills and habits (How to information)

4. Anterograde Amnesia
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5. Explicit and Implicit Memory
Explicit Memory
Intentional or conscious memory
E.g. Studying for an exam.
Implicit Memory
Memories of which you are not consciously aware
E.g. Subtle feelings, learned responses

6. What Do We Remember Best?
Levels of Processing
Information processed more is better remembered
Personally relevant (e.g. happens to you vs. to others)
Interesting (e.g. song lyrics vs. terminology)
Meaningful (e.g. words vs. nonwords)
Flashbulb Memories (pg. 223)
Virtual snapshot of an event
Important episodic memories

7. Retrieval Three Kinds: Recall Recognition Relearning
The amount of time saved when learning material for the second time
Application to Studying
Mneumonics

8. Let’s Remember Words

9. Forgetting
Ebbinghaus
Methods
Forgetting Curve (pg. 230)

10. Reasons for Forgetting
Types of Forgetting
Encoding Errors
Decay
Loss of memories over time or through nonuse
Interference
Tip of the Tongue
Proactive
Older information interferes with recalling newer info
Retroactive
New information interferes with recalling older info

11. Memory Distortion http://www.youtube.com/watch?v=xtDt-THaH_o
Misattribution
Confusing the source of information
Suggestibility
Recall information effects memory
Leading Questions
“The Doll”
General Bias
Memory is colored by our beliefs