1. BLACK HERITAGE SOCIETY
Presents
34th Annual Original MLK Parade
&
Holiday Weekend Celebration
JANUARY 13, 14, 15, 16, 2012
*PARADE BEGINS DOWNTOWN HOUSTON HAMILTON & TEXAS
*EVENTS AND SCHEDULES ARE SUBJECT TO CHANGE

2. BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS
BHS MLK Mountain-Top Awards Gala
January 13, 2012
Hilton Americas Hotel
7:00 pm Roast & Toast Reception
8:00 pm Mountain-Top Awards
Presented to Jesse Owens [Post Humorous] Acceptance by the Jesse Owens Foundation & Family

3. BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS
MLK TREE MEMORIAL & STATUE DEDICATION
MLK CHILDREN’S MARCH & HEALTH FAIR
January 14, 2012
McGregor Park @ MLK BLVD & OST
10:00 am – Children’s March & Health Fair
11:30 am – Ribbon Cutting Ground Break Dedication
Community Partnerships, Dignitaries, Clergy, Citizenry

4. BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS
BHS MLK “Feed The Hungry” Food Drive
January 15, 2012
Food Drive & Location – TBD
10:00 am – 2:00 pm
Local Media, Food Drive Partners, will promote , feed, and collect food for the Houston Food Bank and Houston’s Homeless

5. BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS
BHS 34th Annual “Original” MLK Parade
January 16, 2012
Parade Minute Maid Park
8:00 am - Downtown Chartres & Texas
10:00 am – Parade Texas & Hamilton
Special Note:
Due to current street construction in downtown Houston parade route subject to change.

6. BLACK HERITAGE SOCIETY MLK HOLIDAY EVENTS
Houston’s MLK Birthday & Community Celebration
January 16, 2012
Discovery Green Downtown-Houston
George R. Brown Convention Center
11:00 am
Concert & Festival
Expected feature performances by: Doug E. Fresh, Kumbia King All-Starz, Tower of Power, and more.

7. BLACK HERITAGE SOCIETY 34TH ANNUAL ORIGINAL MLK PARADE
Sponsorship
Title $75,000
Platinum $50,000
Gold $25,000
Silver $10,000
Bronze $ 5,000
Patron $ 1,000
ALL SPONSORSHIP INCLUDES PARADE ENTRY AND PARTICIPATION.

8. TITLE SPONSORSHIP MEDIA PACKAGE
Company’s Event Presentation acknowledgment in conjunction with Black Heritage Society for all events.
Radio Advertisement and/or company name mentions will be included in all event advertisement; radio station street hits at designated company stores or locations.
Television Advertisement (Billboard) will include company logo as official sponsor included in all revenue and PSA’s (public service announcements), cable and network.
Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. (2) program book full page ads, inside front page and outside back page cover.
Company’s logo and/or links will be placed on producer’s website.
Company will receive (3) 10 X 10 display spaces in the designated areas.
Four (4) corporate “Mountain Top” Gala table of (10) ten.
Promote Company’s Sponsored Private Party or Event
Two (2) Banner 4’W x 10’L inside of the event.
Shared Public Data, i.e., , facebook, twitter, etc.

9. Platinum Sponsorship Media Package
Radio Advertisement will include company name mentions in all radio advertisement.
Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network.
Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. 2 full page ads in event program book, inside first page, inside back cover
Company logo and/or links placed on Producer’s website.
Company will receive (3) 10 x 10 display space in the designated areas.
Three (3) corporate “Mountain Top” Gala table of (10) ten.
Promote Company’s Sponsored Party or event.
Two Banners 4’W x 10’L inside of events.
Shared Public Data, i.e., , facebook, twitter, etc.

10. Gold Sponsorship Media Package
Radio Advertisement will include company name mentions in all radio advertisement.
Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network.
Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. (1 full page ad in event program book).
Company’s logo or link on producer’s program event website.
Company will receive (2) 10’ x 10’ event booth.
Two (2) corporate “Mountain Top” Gala table of (10) ten.
Two (2) Banner 4’W x 10’L inside of event(s).
Shared Public Data, i.e., , facebook, twitter, etc.

11. Silver Sponsorship Media Package
Radio Advertisement will include company name mentions in all radio advertisement.
Television Advertisement will include company logo and mentions as official sponsor to include in all revenue and PSAs (public service announcements), cable and network.
Newspaper & Print Advertisement will include company’s logo as official sponsors inside or outside of program brochure/souvenir book, press releases, promotional post cards, etc. 1 full page ads in event program book.
Company’s logo or link on producer’s program event website.
Company will receive (1) 10’ x 10’ event booth.
One (1) corporate “Mountain Top” Gala table of (10) ten.
Two (2) Banner 4’W x 10’L inside of events and Parade.
Shared Public Data, i.e., , facebook, twitter, etc.

12. Bronze Sponsorship Media Package
Newspaper & Print Advertisement will include company’s logo as official sponsors in all ads including, souvenir book, press releases, etc. (1/4 page program ad)
Company’s logo or link on producer’s program event website.
One (1) event venue display booth in designated areas.
1 Company display Banner
Four (4) Tickets “Mountain Top” Gala.
Six (6) ticket to private events.

13. Media Demograhics
All packages will include participating stations primary demographics, AQH Compositions, Gender Compositions, market strengths and weaknesses. The right sponsors (Platinum, Gold, Silver, Bronze) will share advertisement opportunities that will reach more than a million viewers and listeners during the promotional and parade activities. Each package will include numerous over the air mentions, personalized company ads, radio station street hits.

14. BLACK HERITAGE SOCIETY
8002 Crestwick Drive HOUSTON, TEXAS Office Fax CONTACT: SYLVESTER BROWN DIRECT # OR CONTACT: OVIDE DUNCANTELL DIRECT #