1. Starting Point in May 2015 – IC Strategic Workshop New Orleans
EAM 2016 – IC/EC-Update
Starting Point in May 2015 – IC Strategic Workshop New Orleans

2. New Orleans – The Results
Confirming importance of areas
Value for members
Increase knowledge exchange
Develop business exchange
Enhance communication and branding
Need for recruitment
Similarities to the outcome of the EAM

3. Changes in the last 12 months
was
171 firms

4. Member recruitment Successes Challenges Toolkit
New members in Canada, Oman, Egypt and Indonesia.
Challenges
Consolidation in North America and Europe
Tougher competition
Toolkit
Vide
Presentation
Lead generators

5. Adding value
How we prepared

6. 2016 survey results – 105 replies (out of 147)
Satisfaction with membership
Dissatisfied or very dissatisfied 7 %

7. Adding value How we prepared

8. Adding value: focus areas
Increase Knowledge exchange
Develop business exchange
Enhance communication and branding

9. Increasing knowledge exchange
International tax
Transfer pricing
Forensic accountancy

10. Increasing knowledge exchange
White papers

11. Increasing knowledge exchange
It is all about engagement…
Get involved in practise groups
Give and take part in webinars
Write articles and white papers
MGI Worldwide LinkedIn groups
Share what you create for internal use
Join the monthly webinars

12. …to come Business exchange Business development support
Information exchange among members
Transnational opportunities
Regional opportunities

13. Communication Firms’ internal marketing
Presenting to firm staff about MGI
Engagement with international opportunities
Wider attendance at MGI meetings
Better on-boarding for new members
Strengthening the MGI Worldwide brand
Consistent usage
More branded firms
Brand recognition
Thought leadership projects

14. Communication
Corporate Identity Manual
Toolkit

15. EC study of membership fees
Possible fee models

16. EC study of fees - findings
Our fees are in line with our competitors
Compulsory referral fees not wanted
There is no perfect fee model
Benefits to one group always at the cost of another
75 % of members told us that our fees are OK