1. Smart technology: where next in Public Transport?
Making best use of Information and Communications Technologies
Smart technology: where next in Public Transport?
Richard Poynder
Chairman, The Smartex Group
21st September 2010

2. IT WAS IN THE SUNDAY EXPRESS SO IT MUST BE TRUE

3. Would that be the DfT’s vision from about 10 years ago…?
Government rumours
ON 5 SEPTEMBER The Sunday Express devoted its front page to the suggestion that: “A plastic smartcard acting as a single ticket for all buses, trains and trams in Britain is to be rolled out by the Government to help reduce fares.”
“The smartcard was last night said to be “radical and visionary” and would allow seamless travel on one ticket between John O’Groats and Land’s End,” the paper added enthusiastically. “It will be based on the Oyster card used on London’s Tube, bus and rail routes and which has driven down the cost of travel in the capital.”
Would that be the DfT’s vision from about 10 years ago…?
A seamless, multi-modal smart card…blah blah
…but the rumours persist

4. WHY SMART CARDS?

5. Why smart cards in public transport?
Smart cards are the current token of choice
Secure
Handy
Hold lots of stuff: “one card can do all”
Make honest men of the operators
Automation saves money
The Government wanted to use them
Everywhere else IS using them

6. THE PROBLEMS

7. Complex deregulated environment in England Complex fare structures
The problems we face
Complex deregulated environment in England
Complex fare structures
No national strategy for e-payments
London
ITSO
The banks
The mobile operators
Transport operators

8. Not Flipping Compatible

9. But NFC will happen because we the people will demand it
The impact of NFC
Huge
Death of cards?
When?
What?
How?
But NFC will happen because we the people will demand it

10. BANKS

11. The impact of bank contactless EMV cards
The banks have always handled payments
The banks have discovered contactless technology
They need a winner to add to the coffee shops
They’ve spotted public transport as the saviour
Their cards do payment, not ticketing – sorta
TfL (a.k.a. Cubic) wants to use them
Few operators outside London want them
… but sQuid is making in-roads
… and watch ECEBS
Debate: the MNOs could do it all without Visa and MasterCard

12. .. and finally
THE CHOICES

13. The medium The system The choices Cards NFC Barcodes Something else
Oyster nationally: “The Government solution?”
Bank contactless EMV
sQuid
ECEBS
Regional proprietary systems
Operator-specific proprietary systems

14. The End
RICHARD POYNDER
Chairman
The Smartex Group
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