1. Welcome to the “Understanding and Gathering Web Analytics” webinar
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3. Today’s training is being recorded
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4. Understanding and Gathering Web Analytics
November 20th, 2014 *

5. Agenda Accessing Reports Google Analytics Making Data Driven Decisions
probono.net
LawHelp.org
Google Analytics
Making Data Driven Decisions
Questions

6. … a few key resources
2014 LawHelp.org and probono.net Training Series
HelpDesks and
SWEB support site
Google Analytics Toolkit
Join us for the final LawHelp Coordinator call of the year on Tuesday, December 2nd.

7. What will you learn today?
Learn about the analytics tools available to you
Making data-driven decisions
How might you use information from today’s training to make improvements to your site?

8. Analytics is a how and why cycle
Desired behavior
What to measure
How to measure
Measure
Evaluate and make changes

9. A few terms http://www.probono.net/statewebsites/gatoolkit/
What to measure

10. Metrics Visits/ page views Visitors /users Downloads
Unique
Visitors /users
Downloads
Sources/referring domains or pages
Note that some of these are general metrics terms that can be used to discuss both probono.net/LawHelp/Google Analytics terms.
Visits: The number of views each page has received. This number can be misleading due to the fact that the same computer visiting the same page repeatedly will count as more views, while site visitors hiding their cookies using something like Google Chrome Incognito Mode, or Firefox Private Browsing will not be counted. As such, the Page Views statistic is best used to monitor large noticeable trends over time. Also note that this does not include downloads of PDFs, Words documents, etc. Unique visitors - similar to page views, but will not count repeat visitors more than once. Like most of the data in Google Analytics, it is not 100% accurate, but Unique Page Views can be very helpful for determining broad trends, especially for monitoring the number of new users coming to your site.
Visitors/ Users - The number of visitors , or people accessing your page. Unique Visitors - the number of people that come to your site in a selected date range.
Downloads - refers to the user transferring an attachment from your site to their computer (i.e. on probono.net – downloading a PDF/ Word doc; on LawHelp - downloading an attachment from the resource module)
Sources/referring domains or pages - Provides information on how users are getting to your site (whether by Google search, another website, etc.). It can also provide you with information on the keywords users enter to search for your site, through the Search section. This analytic is helpful in identifying where your major sources of traffic are coming from and can be used as a way to identify how you can get more traffic to your site, through link exchanges with that site or targeted ad campaigns.

11. Google Analytics Metrics (but useful to know)
Sessions
Clicks
Bounce rate
Sessions - The number of individual sessions initiated by all the visitors to your page. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session.
Clicks - The number of many times a link on your page was clicked by visitors.
Bounce rate - The % of people who left (or bounced out of) a particular page without clicking or interacting with any of the content. This is one of the more frequently useful statistics, as a high bounce rate (35-50%) compared to the rest of the site can indicate that a page is confusing or not useful for the users; a well optimized site will be getting a majority of visitors that are actually looking for the information or services you have to offer up and therefore have a lower bounce rate. A high bounce rate can however be a good thing in certain contexts. A high bounce rate on certain resource pages without many links might indicate that the visitors have found the information they are looking for and don't need to look anywhere else after that. 

12. ProBono.nEt Reports http://www.probono.net/statewebsites/gatoolkit/
How to measure

13. probono.net Reports Membership Report Traffic Report
Content Report (by tool)
Custom Reports
How to access a report (you will find monthly, quarterly and yearly reports provided)
In the Geo Area reports section, you can find Combined Membership, Combined Traffic, and Combined Content Reports that include data from all practice areas of the geo area into one report.
Membership reports – Membership status (approved, deleted, etc), Membership Profile Type (pro bono, student, etc.), Member Activity, Membership by Organization
Traffic Report - Non-admin visitors (and time on site), Unique visitors (total and by member type), Traffic information by member organization affiliation, Non- admin page views - please note that if a tool is mentioned, it is for the landing page of that tool, Views and download data for individual calendar, news and library resources (Please note that views are page views of a resource, while downloads refers to the actual download of a PDF, Word, HTML, etc other content), Top referring domains, Top referring pages, Data on in-site searches. These figures account for common/known bots.
Content Reports – Submission data, content status, content expiration information
Custom Reports- Please provide us with at least a two week window to prepare any additional information.
Google Analytics -  We can enable Google Analytics if you request it, but we don’t support it the way we do on LH3. This is because Google bots can crawl behind passwords.

14. LawHelp.org Reports http://www.probono.net/statewebsites/gatoolkit/
How to measure

15. Reports and tools available
Content reports
Usage reports
Google Analytics

16. Content reports How t measure All Content: Name URL Topics/Subtopics
Channels/Categories
Tag Types/Tags
Language
Status
Date Created
Date Updated
Resources
Author
Module Types
Organizations
Address
Contact
How t measure

17. Custom Usage Reports Provided once a year Provided upon request
Different types of interaction
Views
Clicks
PDFS
HTML
Please allow 10 business days to process request

18. Google Analytics on LH3 One account set up for: Upon Request All sites
Any mirror sites
Mobile sites
Upon Request
Provide one on one trainings and consultations
Provide specific reports in your account
How to measure

19. Google Analytics http://www.probono.net/statewebsites/gatoolkit/
How to measure

20. Common Questions On Google Analytics
What is helpful to capture?
How do I get information from Google Analytics?
Standard Reports
Custom Dashboards and Reports
What Changes can I expect from Google Analytics on LawHelp?

21. Information on Google Analytics

22. Audience Overview

23. Content-Specific Usage

24. Custom Dashboards and Reports
Your account>Customizations>Import from Gallery>Search: LawHelp

25. Custom Reports
LawHelp reports are available in the “Solutions Gallery”
Resources
Organizations
Downloads

26. Custom Dashboard

27. Changes to Google Analytics on LawHelp
Google Analytics is changing to Universal Analytics
Universal Analytics TIG
Northwest Justice Project and Pro Bono Net
Engage an external consultant to optimize Universal Analytics
Implement Universal Analytics with an on demand usage reporting feature
Create additional resources and training opportunities for the network and the community

28. Pulling it all together Data Driven Decisions
Evaluate and Make Changes

29. probono.net decisions
How can I make improvements to my site using reports?
Membership
Traffic
Content submissions/partnerships
Membership – outreach? What type of member might have disproportionate representation on my site?
Traffic – how users are interacting with your site? Maybe you are looking to do a revamp of your site; look at resources that are important that aren’t getting traffic (that should be) to inform you how to reposition information or update the info
Content submissions – are people submitting content to your site (if you have a crowd-sourcing based content model where users can submit content)? If so, what kind of content

30. LawHelp Decisions An example with Resource X
Resource X has one link module on it
What is the desired behavior?
What should you measure?
How should you measure it?
On your usage report, Resource X has 3000 views and 850 clicks.
What does Google Analytics tell you?

31. Evaluating the data on Resource X
Many more page views than clicks
MANY entrances-
May appear on a search results page
Higher bounce rate
Users are staying on this resource

32. Suggestions for Resource X
Provide additional context for the resource
Change the desired behavior
Use a content report to identify related fact sheets with good content and lower traffic
Either combine so users see information on the resource
Add as a related resource

33. Once you’ve collected the information…
Key questions
What do you want users to do?
What should you measure?
How should you measure?
Once you’ve collected the information…
Are your users interacting with the content as intended?
Do you need to change the content?
Do you need to change your intentions?

34. Don’t forget to take our feedback survey!
Questions?
Survey link:
If we don’t get to your question, please feel free to contact us at
Don’t forget to take our feedback survey! *

35. Data and Analytics – Beyond Reporting
Thank you for attending today!
Next up:
Data and Analytics – Beyond Reporting
December 9th, 2014
More information at
Final training of the 2014 Training Series! *