1. Sabir Shaikh Associate Vice President (Product Marketing - Falconide)
Netcore Solutions
@baishhh

2. THINGS TO REMEMBER… Tweet Question Slides & Recording
Use below hashtags and handle to tweet during the webinar
@Netcoresolution
#NetcoreWebinar
#falconide
#transactional
Please use the chat window to ask questions during the webinar
You will get an with slides and recording post webinar

3. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )

4. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification

5. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset

6. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation

7. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation
Cart Abandonment / In stock / We Missed you

8. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation
Cart Abandonment / In stock / We Missed you
Missed call Notification

9. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time.
These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation
Cart Abandonment / In stock / We Missed you
Missed call Notification
Birthday / Anniversary

10. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation
Cart Abandonment / In stock / We Missed you
Missed call Notification
Birthday / Anniversary
Shipping details

11. WHAT TRANSACTIONAL EMAILS ARE?
Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.
Account registration (Welcome )
Transaction notification
Password reset
Order confirmation
Cart Abandonment / In stock / We Missed you.
Missed call Notification
Birthday / Anniversary
Shipping details
Invoice or itinerary details

12. You can send these emails using tools like

13. WHY THEY ARE IMPORTANT? Some Facts: Expected Critical
Your first impression
Must send & Must Deliver
Happy Connects OR Lost Customer
Some Facts:
Transactional s have 8x the open rates compared to campaigns
They also generate 6x more revenues compare to batch blast
Not only they generate higher open rates but also a decent reading time. Users consider them important as they’re mostly sent basis user action or request

14. One thing is certain in Business
One thing is certain in Business. You and everyone around you Will make mistakes.
- Richard Branson

15. Mistake #1

16. Perception that all transactional emails reach the inbox
Mistake #1
Perception that all transactional s reach the inbox

17. WRONG ALL TRANSACTIONAL EMAILS REACH THE INBOX. RIGHT?
Mistake #1
ALL TRANSACTIONAL S REACH THE INBOX. RIGHT?
About 25% of transactional s do not reach customer inboxes
WRONG

18. WHY WOULD TRANSACTIONAL EMAILS LAND IN SPAM FOLDER?
Mistake #1
WHY WOULD TRANSACTIONAL S LAND IN SPAM FOLDER?
Setting up the authentications
SPF / DKIM / DMARC
Domain Confusion
Reputation
IP / Domain / Envelope
Balancing the Content
Not Building reputation

19. Mistake #2

20. Bounces are a part of Emailing Life
Mistake #2
Bounces are a part of ing Life

21. Mistake #2
“Bounce” is defined as people to whom you send s but they don’t receive it because those ids don’t exist 
Continuing to send s to Hard Bounce ids carries a potential threat to your Domain & IP reputation and MSPs might label you as spammer

22. WHAT YOU ARE DOING WRONG
Mistake #2
WHAT YOU ARE DOING WRONG
Don’t do double opt-in
Your list is not clean & updated
(incorrect ids, invalid domains and typos)
Overdoing bounce retries
Do not BLOCK hard bounces, unsubscribes and abuse complainers

23. Mistake #3

24. Mistake #3
Delivery Speed
“ Doesn’t Matter”

25. Emails not reaching on time may result into
Mistake #3
Fact is,
s not reaching on time may result into
Loosing sales, increased customer calls, low customer satisfaction

26. TIME VS IMPACT Mistake #3
OTP and password reset links seconds – 1 Minute
Abandoned cart s mins / 5 % conversion
Complain Autoreply - 10 Seconds
Order Confirmation - 1 – 3 Minutes
Speed is an essential part of a sales recovery , with a 50% drop in performance after 24 hours

27. Mistake #3
Choosing the Right ESP could change things dramatically & Significantly improve the Delivery Speed.

28. One answer to all challenges of Transactional Email Delivery

29. Mistake #4

30. Tracking your transactional emails is not important
Mistake #4
Tracking your transactional s is not important

31. WHAT YOU NEED TO TRACK Mistake #4 Delivered Bounces Opens & Clicks
Unsubscribe
Spam

32. Mistake #5

33. Transactional emails are only about transaction notifications
Mistake #5
Transactional s are only about transaction notifications

34. Mistake #5
A major travel site generates 45% of its profits from triggered messages that make up only 3% to 5% of its total message volume
Source:  Insider "Triggered s: Low Volume, High Returns"

35. Mistake #5
An online specialty-products retailer found that 40% of its revenue comes from transactional/triggered messages, which make up only 4% of volume
Source:  Insider "Triggered s: Low Volume, High Returns"

36. TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS

37. TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS
Yet few brands have capitalized on the power these s have to
Educate customers

38. TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS
Yet few brands have capitalized on the power these s have to
Educate customers
Capture new leads

39. TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS
Yet few brands have capitalized on the power these s have to
Educate customers
Capture new leads
Drive revenue (contextual upselling)

40. TRANSACTIONAL EMAILS: LOW VOLUME, HIGH RETURNS
Yet few brands have capitalized on the power these s have to
Educate customers
Capture new leads
Drive revenue (contextual upselling)
Drive revenue (relevant targeting)

41. Essentials IN-HOUSE OUTSOURCING
Core function is to focus on delivering these s to the inbox
Inbox placement
Challenge
Infrastructure
Limited
Dedicated IPs and infrastructure
Data Security
GOOD
Certified global datacenters
Infrastructure keeps scaling as client's volumes grow
Scalability
Limited
Cost effective with capabilities of high level data integrations(reducing resource burden)
Resource & Cost
Mandatory & expensive
Not just technological capability but also offers array of services consultancy and detailed reporting
Performance Tracking.
Challenge

42. KEY TAKEAWAYS Transactional emails are your face value of your brand
They need special treatment
Save yourself from lots of Manual Customer Handling, set your triggers right
Bounce management is the key to deliver mails into inbox
Authentications are MUST and can’t be overlooked
Tracking will bring useful insights which eventually will transform into revenue
Cross promotion is a serious business, take it seriously
Involve Marketing into your Template Creation & Trigger formation Strategy

43. For Desired In boxing & End to End Tracking….

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