1. immixGroup’s LookBook™ Program Overview
immixGroup Client Marketing
FY 2015

2. Content Marketing Environment
With approximately 70%* of the buyer’s journey occurring before your customer is engaged, these busy prospects need the best possible experience with your company’s content and marketers need to better control and track what these prospects see and read
Only 12%* of marketers are “sophisticated in their content alignment [with the buyer’s journey] and measurement”
49%* of marketers say they are learning to align content with the buyer’s journey; Plan to execute strategy in next six months

3. Buyer’s Journey

4. LookBook Overview
LookBooks allows your company to aggregate & sequence the parts of your buyer’s journey into an engaging, trackable experience
LookBook analytics track how your prospects engage with your content and campaign engagement data can be used for lead scoring, segmentation and measuring content effectiveness

5. LookBook Benefits
LookBooks maximize content engagement while you've got your prospect's attention
Users have seen up to 300% higher engagement* using LookBooks across a wide range of marketing activities - including s, demand generation and lead nurturing
*Source: Campaign analytics data from LookBookHQ Customer Base

6. LookBook Example

7. LookBook Use Cases
Maximize content engagement while you have your audience's attention.
Repurpose existing content assets (e.g. white papers / eBooks) and make them “snackable” and consumable.
Coherently integrate 3rd party content within your story (don't just share links and never see people again).
Deliver content in a way that's optimized for busy audiences (like a newsroom app).
Capture real engagement data and know that someone actually read something, not just clicked on it.

8. LookBook Case Study
Asigra is using LookBooks across a wide range of marketing activities and in particular marketing. Since making the move to LookBooks embedded in its communications in mid 2013, Asigra has seen a 58% increase in its click through rates (CTRs) - and this is increasing month-on-month.
"LookBooks are helping us tell a cohesive story to our target audience. We are able to position our message and content alongside thought leaders and industry pundits articles/content that enables us to validate our position effectively within the market. We are using LookBooks for content aggregation, demand generation, inbound marketing, lead generation and nurturing, and thought leadership“
- Tracy Staniland, VP Marketing, Asigra

9. Marketing Consulting
Guarantee relevant lead source messaging for all drivers
Support and draft landing page messaging
CTA Best Practices
Ensure persona-based campaign delivery
Associate campaigns running concurrently to maximize your investment

10. Marketing Consulting Persona Segmentation Lead Scoring
Optimize your Drivers and Platforms

11. LookBook Program Packages
Basic LookBook Package: $850
Package includes:
Creation of one LookBook of up to six panels
Three hours of consulting services
Selection of Panel graphics, if desired
Full distribution and use rights of LookBook for three months ($300 per quarter thereafter)

12. LookBook Program Packages
LookBook Package with Landing Page: $1300
Package includes:
Creation of one LookBook of up to eight panels
Creation of landing page
Five hours of consulting services
Selection of Panel graphics, if desired
Registration of vanity URL, if desired; Landing Page may also be added to existing company website
Full distribution and use rights of LookBook and Landing Page for three months ($460 per quarter thereafter)
Add an additional LookBook to the Landing Page for discounted price of $425

13. immixGroup LookBook Program Questions?