1. A Menu of Storytelling Options and Services from Small to Large
April 18, 2013

2. Your audio will play through your computer’s speakers.
Using ReadyTalk
Chat and raise hand
All lines are muted
If you lose your internet connection, reconnect using the link ed to you.
If you lose your phone connection, re-dial the phone number and re-join.
ReadyTalk support:
Your audio will play through your computer’s speakers.

3. You are being recorded…
This seminar will be available on the TechSoup website along with past webinar presentations:
You will receive a link to this presentation, material and links.
Twitter hashtag: #tsdigs or #techsoup

4. A Menu of Storytelling Options and Services from Small to Large
With National Wildlife Federation, Wix.com, and
Micro-Documentaries.com

5. National Wildlife Federation Natasha Deganello Giraudie
Presenters
Becky Wiegand
TechSoup
Facilitator
Danielle Brigida
National Wildlife Federation
Presenter
Eric Mason
Wix.com
Presenter
Natasha Deganello Giraudie
Micro-Documentaries Presenter
Assisting with chat: Michael DeLong and Ale Bezdikian, TechSoup Global

6. Today’s Agenda: Introducing TechSoup
Case Study: National Wildlife Federation
Tools for Every Kind of Digital Story – Wix.com
Making a Good Story with Third-Party Help
Q&A
Additional Resources

7. Who Is TechSoup?
TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.

8. Who Is TechSoup? TechSoup is a 501(c)(3) nonprofit organization.
As of June 2012, TechSoup served more than 183,000 organizations, distributed more than 9.7 million technology donations, and enabled nonprofit recipients to save more than $3.1 billion in IT expenses in 40 countries around the world. We have 52 donor partners including Microsoft, Adobe, Cisco, and Symantec, and there are currently 469 technology donations available through the TechSoup catalog.

9. Participant Poll
Have you or your organization created a digital story before? (yes, no, don’t know)

10. 2013 Digital Storytelling Challenge
Ale Bezdikian, TechSoup Global

11. TechSoup Digital Storytelling Challenge Tools and Resources
2012 TSDigs Photo Winner, Fitness for Africa
TechSoup Digital Storytelling Challenge Tools and Resources
Bring your cause into focus

12. Shifting the Lens for Nonprofits
Local Impact Map
TechSoup Member Spotlights
Types of resources to consider here at TechSoup:
Tips, how-tos, blog posts, webinars, and product demos
Digital Storytelling 101 Wiki page
Shared social media content and community knowledge
Access to experts
Past presentations and conference appearances

13. A month of sharpening your digital storytelling skills
Hands-on media making project
Friendly competition – with prizes!

14. National Wildlife Federation
Danielle Brigida
Sr. Manager of Social Strategy and Integration

15. We Collect Stories to Tell
Just a few ways we collect stories:
Wildlife Promise
Contests/Surveys
Social Channels
Powerful Visuals

16. We Use Social Media to Empower Storytelling

17. Relying on Expressive Words and Visuals

18. Some Lessons Learned Always remember your goals
Don’t collect what you won’t use
Sometimes storytelling doesn’t have an obvious effect on the outcome

19. Adventures with Storytelling
We’re Learning All the Time
We Collect and Share Stories
We Use Stories to Build Relationships

20. Tools for Every Kind of Digital Story
Eric Mason
US Director of Communication, Wix.com

21. Digital Storytelling
Eric Mason, Wix |

22. Ralph Waldo Emerson, From "The Poet"
“The man (or woman) is only half himself (or herself), the other half is his (or her) expression.”
Ralph Waldo Emerson, From "The Poet"

23. Keep It Simple – Keep It Focused

24. Go Straight For The Heart

25. Connect

26. Be Yourself…and have fun!

27. Resources
Applications that help you communicate tell your story online…
Donations = Fundable, ChipIn, PaySimple, Blackbaud and Fundly, Artful.ly, Paypal, etc…
Communications = Zoho, GoogleApps, OpenOffice.org
Community = daPulse, Ning, Care2, Facebook, Twitter,

28. Thank You
Eric Mason, Wix |

29. Making Good Stories with Third-Party Support
Natasha Deganello Giraudie, CEO of Micro-Documentaries

30. Short Films, Big Impact
Advancing your mission by producing bite-size, poignant, inspiring video content

32. Life took a number of twists and turns after I returned – I ended up running a software company that helped large nonprofits raise millions of dollars.

37. 3 most typical strategic challenges:
CAPTURING ATTENTION
STAYING TOP OF MIND
INCREASING INFLUENCE
Context:
We have found that 3 challenges come up again and again in terms of the most troubling.
Is this what you are seeing too? Or do you have something else to add?
Idea:
I understand your world.
I’m not here to waste your time asking you to teach me about your business.
Feels efficient. Honors customer’s time, shows we’ve done our homework.
Establish ourselves as someone worth talking to – at least for 5 more minutes.

38. the opportunity
Increase your impact – fuel environmental, social, economic metrics.
Strengthen your brand – extend your thought-leadership.
Expand your reach – increase stakeholder engagement.
Context:
So the question becomes, how do we address the Key Strategic Challenges in order to reverse this trend and put us in a much stronger position on all these fronts?
Idea:
Link the challenges to profound implications – bigger challenges than they had imagined & bigger opportunities.

39. OFFER: Humanize the exchange. Enter through the heart.
OFFER: Humanize the exchange. Enter through the heart.
REGULAR: Establish a periodic rhythm. Meet your audience where they are.
GIFTS: Become a trusted, relevant source to inform, educate & inspire.

40. your films Authentic – humanize your connection with your audience
Affordable – engage with your audience regularly
Actionable – turn inspiration into action

45. About Us
Our Impact
Original Content
Promotional
Editorial

46. post & pray

49. elements for success in digital storytelling
Publisher
Audience
Personal
Authentic
Actionable
Affordable
Editorial
Distribution
Taste

50. Thank you.
micro-documentaries.com

51. Q & A Please type your questions in the chat window.
Follow-up questions can be posted in the community forum:

52. Additional Resources www.tsdigs.org
National Wildlife Federation –
Wix.com
Micro-Documentaries.com

53. Thank You to Our Webinar Sponsor!
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
Help us improve our webinar program; Please complete the post-event survey! 53