1. Creative Strategies For Recruitment and Community Outreach
Webinar Date: November 19, 2015
2:00PM EST
Presenters: Division of Youth Services
U.S. Department of Labor
Employment and Training Administration

2. Moderator Maisha Meminger Division of Youth Services
U.S. Department of Labor
Employment and Training Administration

3. Presenter
Julie M. Baumgardner, MS, CFLE
First Things First

4. Objectives Participants will learn:
Creative strategies for recruitment for your program.
How to reach out to your community to share your story.
Effective ways to leverage existing relationships for the benefit of your program. 4

5. What are we trying to accomplish?
Prepare all students for success in post-secondary education and in a competitive workforce:
Fully prepare them with the knowledge, skills, and industry-relevant education needed to get on the pathway to a successful career 5

6. The Art of Storytelling
Awareness
Understanding
Opportunity

7. The Art of Storytelling
What is Youth CareerConnect ?
Why is this a good thing for our community?
What is the difference in earnings for a high school dropout vs. graduate?
What can you do to help recruit, mentor, apprenticeships, etc.
What is the potential economic impact?
How does this help prevent poverty?
What are your outcome measures? 7

8. Six Degrees of Separation…
Your sphere of influence
Relationship Capitol
Leveraging relationships

9. Sharing Your Story with the Masses
Rising above the static
Know your audience
7 times
Make it personal
Testimonial
What’s in it for me?

10. Grantee Example
This is not your regular high school experience program, but an innovative model that will personalize your learning experience with knowledge and skills that you will need to be successful in college and in careers. If you are looking for an opportunity to prepare yourself for post-secondary and in a competitive workforce through employer engagement, then prepare to choose a pathway that will lead to real-world learning. Your YCC High School has partnered with the…… and several employers to help strengthen talent pipeline in high-demand industries.

11. Change the Audience Tired of the same old high school experience?
Interested in real world learning?
Like the idea of a paycheck?
Then check out Youth Career Connect – A different way of doing high school
Empathize with your audience
Engage them in the way they like to engage
Empower them to do something

12. Opportunities to Tell the Story
Media – Television, Radio, Digital Platform
Chamber of Commerce Council Meetings
Manufacturers Association
Medical Society
Civic Organizations: Rotary, Kiwanis, Civitan
PTSA
100 Black Women
100 Black Men
Women Leadership groups
Companies – Employee meetings
Places of Faith
Rec Centers
Center for Nonprofits

13. Partnerships to Help Spread the Word
Business Partnerships can sponsor media:
Billboards
Print media
Videos
Website
Fliers
Bus Placards
Digital Platform

14. Think Outside the Box

15. Please enter your questions in the Chat Room!
Please enter your questions into the Chat Room!

16. CONTACT US
U.S. Department of Labor Employment and Training Administration 200 Constitution Avenue, NW, Room N-4456 Washington, DC 16

17. Next TA Event: Grantee Check-In Call Thursday, December 10, 2:00pm ET

18. df
Thank you!