1. Conversion Optimizations Before the Holidays
Converting more mobile and web visitors with PayPal’s latest data and best practices

2. Agenda News to Use: Latest Data from PayPal
Close the Gap: Optimize Checkout
More Wallet: New Payment Options
Solutions team ready to help
©2017 PayPal Inc. Confidential and proprietary.

3. 56 currencies to withdraw funds into
PayPal by the numbers
PayPal is a global, open, digital payments platform that businesses use to securely transact with their customers online, in stores and increasingly on mobile devices.
203M
200+
$354 B
56 currencies to withdraw funds into
active accounts globally
2016 total global
payment volume processed
markets
$102 B
from mobile payment volume in 2016
16M
6.1 B
Transactions in 2016
53M
Notes:
6 Billion transactions
- Scale y’all
354B payments
102B from mobile
30% and growing
We’ll talk about this in a bit
active merchants globally
One Touch consumer accounts
Source: Source: PayPal Q Financial Results, released on 26 April 2017

4. PayPal Working Capital
today
Increasing engagement with consumers
Growing share with core products
PayPal Working Capital
In new and different channels
BILL PAY
Expanding financial services offering
Expanding to capture 100% share of checkout for merchants
©2017 PayPal Inc. Confidential and proprietary.

5. close the mobile conversion gap
If you do one thing while replatforming, we think Mobile is it – across the globe – in fact, the team is UK this week with this same message. Close the Mobile Gap.
©2017 PayPal Inc. Confidential and proprietary.

6. Mobile is HOT but Conversion is NOT
66%
Conversion drop-off on mobile when compared to desktop
Example: $1m in sales
(assume 25% mobile)
$750k from normal browser
$250k from mobile browser
Opportunity: $500k potential added revenue with improved mobile conversion
*November 2016 by SmartInsights – 3.55% for traditional browsers; 1.15% for smartphone (US)

7. Improving Mobile Conversion Behavioral Change
Mobile shopping is a Get In, Get Out experience. Across the landscape, we see that buyers primarily have 1 item in their cart at mobile checkout
Desktop: Many items
Mobile: 1 item (frequent)
Mobile users are buyers not shoppers

8. Default Guest Mobile Checkout
Why billing address first?
… Friction …

9. Summary: Reduce Friction
Collecting Addresses
Use Postal Code to pre-fill City/State/Country
Start with Shipping Address
Only collect postal code for Billing Address
Credit Card Entry
Remove card type (Visa/Mastercard/etc)
Match MM/YY for expiration
Behavioral: Buyers not Shoppers
Minimize clicks from product page to purchase
Buy/checkout directly from product page
Test removing cross/up sell

10. PayPal Checkout - Frictionless
Click 1
Click 2
Click 3

11. PayPal One Touch - Frictionless

12. Optimize your payments options
There’s a massive amount of marketing dollars and PR in the payments space. We’re not immune to it here are the PYPL…
©2017 PayPal Inc. Confidential and proprietary.

13. Payments Options
Credit Card
Must Have:
Consider:
Test:
Special Cases:

14. Credit for the Holidays
©2016 PayPal Inc. Confidential and proprietary.

15. Source: comScore customer survey completed in January 2016, among 3,010 consumers who have used PayPal Credit.
2 Source: Nielsen study commissioned by PayPal of actual transactions from 27 small and medium-sized merchants
between October 2015 and March 2016.
©2017 PayPal Inc. Confidential and proprietary.

16. Using PayPal Credit is easy & seamless.
New Customers
Top of mind information like birthdate & SSN are used to apply.
Takes seconds to complete.
Response is immediate
Existing Customers
No need to reapply
Simply pay with PayPal Credit at checkout
Revolving credit and financing programs already available
©2017 PayPal Inc. Confidential and proprietary.

17. Login to your Zoey Control Panel
Choose Setup > Payment
Choose PayPal Express Checkout
Choose More Options
Under “PayPal Credit” Options, Toggle On
All Set!
©2017 PayPal Inc. Confidential and proprietary.

18. ©2016 PayPal Inc. Confidential and proprietary.
Alternative Payments
©2016 PayPal Inc. Confidential and proprietary.

19. Payments Options
Credit Card
Must Have:
Consider:
Test:
Special Cases:

20. PayPal & Braintree comparison
High level differences
PayPal
PayPal branded: customers use their PayPal wallet in order to expedite the checkout journey.
Both merchants and buyers have a PayPal account.
Money is moved instantly to seller when transaction completes.
PayPal can be integrated via Braintree or other APIs.
Braintree
Merchants can process just cards, or card payments plus other alternatives.
Card payments are unbranded to customers.
For card payments, Braintree typically act as both the payment gateway and acquirer.
PayPal Allow customers to checkout using their PayPal wallet
Braintree Accept “full stack” payments via Braintree integration.

21. Providing Distinct Benefits for Retailers
Braintree’s credit card processing solution offers several key advantages.
Outstanding Integration & Support
Fast and easy integration
Dedicated customer support
Advanced Security and Fraud Protection
Protection for your customers and your business
Vaulting to securely store sensitive data
Reduced PCI compliance
Competitive & Transparent Pricing
Full Feature Set
Recurring Billing
Account Updater
Dispute Manager
Global & Mobile
Mobile Focus
Scalability & International Growth

22. ©2016 PayPal Inc. Confidential and proprietary.
Holiday Checklist
©2016 PayPal Inc. Confidential and proprietary.

23. Checklist: Reduce Friction & Optimize Payments
Collecting Addresses
Use Postal Code to pre-fill City/State/Country
Start with Shipping Address
Only collect postal code for Billing Address
Credit Card Entry
Remove card type (Visa/Mastercard/etc)
Match MM/YY for expiration
Behavioral: Buyers not Shoppers
Minimize clicks from product page to purchase
Buy/checkout directly from product page
Test removing cross/up sell
Easy Optimizations in Zoey:
Begin Testing for Your Store: