1. Unlock the Business Value of Virtualization with Analytics

2. Virtualization is driving a paradigm shift
Physical Infrastructure
Purpose-built
Inflexible
Application silos create inefficiencies
Business forced to adapt to infrastructure constraints
From…
Cloud Infrastructure
Software-defined
Abstracted resources
Standardized on x86
Business can respond to customer demand with greater agility
To…
Opportunities to:
Improve the customer experience
Offer new services
Innovate with data
Drive down OPEX
Become more competitive
Creating… IT IT

3. Analytics drives intelligence into every layer of the stack
Dell EMC Analytics:
Delivers “right-time” intelligence
Enables data sharing among applications
Democratizes data by giving the customer full access to data sets and analytics APIs
Streaming
Real-Time
Historical

4. Dell-EMC RTI delivers “right-time” intelligence
Dell EMC Real-Time Intelligence (RTI) continuously streams network events, shortening decision latency and allowing actions to be taken at the right time

5. Dell EMC Analytics enables sharing of data sources
From… Siloed applications using multiple copies of the same data, adding cost and complexity
Campaign Management
Network Optimization
Customer Experience Mgmt.
Customer Retention
Fast Problem Resolution
Fraud Avoidance
Process
Decision
Data
CDR
Logs
CDR
BSS
CDR
Logs
BSS
Logs
CDR
Logs
BSS
To… Multiple applications sharing data, reducing data duplication and improving efficiency
Process
Decision
Data
Unified Data Platform
Campaign Management
Network Optimization
Customer Experience Mgmt.
Customer Retention
Fraud Avoidance
Fast Problem Resolution
CDR
Logs
BSS

6. Dell EMC Analytics democratizes data
From…
Single-vendor solution
Data “locked up” and unavailable to developers
Restricted to specific use case(s)
Adapter
Structured / Unstructured Data
Pre-packaged report
To…
APIs enable new applications and use cases
Data available to developers
Dramatic TCO benefits over time
Adapter
Structured / Unstructured Data
Customized report
Open API
Data Access
Data Management
Real-Time Intelligence 
LOCKED
OPEN
Source: Appledore Research Group, 2015

7. Sample Use Case: Data Quality of Service
Monitor and report on deviations in data service performance for mobile apps in real-time

8. Sample Use Case: Customer Value Analytics
Measure the browsing experience in real-time to improve the customer experience

9. Sample Use Case: Track Inbound Roamers
Correlate subscriber roaming patterns with data usage for more accurate billing
RTI

10. Sample Use Case: Detect SIM Swap Fraud
Identify subscribers who are switching SIMs and detect fraud vs. legitimate use in real time

11. Take the Next Steps with Dell EMC1
Consider the use cases of value to your business 2
Engage with our executives and engineers 3
Request a workshop and technical deep-dive
Future-Ready IT Solutions Presentation Guide