2. WEBINAR Managing The Data Explosion: Forrester’s Business Intelligence And Analytics Software Forecast
Boris Evelson, Vice President, Principal Analyst
Jennifer Adams, Senior Forecast Analyst
March 1, Call in at 12:55 p.m. Eastern time

4. Agenda
Business intelligence and analytics software market today
Forrester outlook for market growth
Growth drivers and trends

5. BI is a high to critical priority for majority of organizations
“To better leverage big data and analytics in business decision- making — which of the following initiatives are likely to be your organization's top business priorities over the next 12 months?” }
55% of organizations categorize BI as a high or a critical priority.
N = 1,859 global data and analytics decision-makers
Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

6. Top goal: Improve top and bottom lines via better customer satisfaction
“What are the most important goals/drivers your organization considers when planning or orchestrating your business intelligence strategy?”
Improve customer satisfaction.
Make better business decisions.
Gain competitive advantage.
Improve data quality.
Base: 1,805 global business and technology decision-makers
Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

7. Modern BI is no longer “nice to have” — it produces solid returns on BI investments
Actual or estimated ROI }
More than 40% report solid double- digit ROI on BI investments within two years.
Note: “Other” and “Don’t know” not shown.
Source: Forrester’s Q Global Business Intelligence Business Case Online Survey

8. Top performers invest more in BI
Percent of technology budget going to BI-related purchases, initiatives, and projects }
Top performers invest 38% more in BI as a percentage of their IT budget.
Base: 710 “top performers” or global technology decision-makers whose companies experienced 15% or more year-over-year revenue growth and 101 of their “peers” or global technology decision-makers whose companies experienced less than 15% year-over-year growth.
Source: Forrester’s Business Technographics® Global Data And Analytics Survey, 2014

9. Only a small percentage of enterprise data is used for insights today
Base: 1,805 global technology decision-makers who know how much BI data their firm uses
Note: The percentages shown are estimates based on reported ranges; the values are not exact. Source: Forrester’s Global Business Technographics® Data And Analytics Survey, 2015

10. More than half of enterprise BI content resides in shadow IT
“How would you describe the enterprise BI applications or tools that you use? Are they company-issued or ‘homegrown’?”
Percent responding z
63%
35%
26%
15% 6% 3%
50% +
60% +
70% +
80% +
90% +
100%
Percent of homegrown enterprise BI apps
Base: 249 North American business decision-makers
Source: “It’s Time For A User-Driven Enterprise BI Strategy” Forrester report

11. Business intelligence and analytics provide a solution
Source: “It’s Time To Upgrade Business Intelligence To Systems Of Insight” Forrester report

12. Digital insights — next-generation BI
Business intelligence
data management
Business intelligence
Predictive analytics
Streaming analytics
Source: “Digital Insights Are The New Currency Of Business” Forrester report

13. Example vendor universe

14. Forrester’s Business Technographics® and ForecastView

15. Forecast methodology and data sources
Demand-side
Supply-side
2015 Forrester Business Technographics® global surveys of IT and business decision-makers: Software, Budgets, Data And Analytics
Proprietary Forrester Global Companies model
Custom executive surveys and interviews targeting BI and analytics management solution vendors
Forrester Waves™
10-Ks and equity research reports
Historic and technical analysis

16. Forrester’s view of the market
Source: Forrester Research World Business Intelligence And Analytics Software Spending, 2015 To 2020 (Global)

17. The amount of USD spend globally in 2015 on BI and analytics software
Europe 32%
US 48%
ROW 20%
Source: Forrester Research World Business Intelligence And Analytics Software Forecast (Global), 2015 To 2020

18. Basic BI is the largest segment, but advanced analytic tools are growing rapidly
Source: Forrester Research World Business Intelligence And Analytics Software Forecast (Global), 2015 To 2020

19. Growth stages
Source: “TechRadar™: Business Intelligence, Q1 2015” Forrester report

20. Predictive analytics is steadily emerging
Source: Highpoint.edu
Predictive analytics is in the growth phase, but still in the early stages of broad adoption.

21. Streaming captures perishable insights
Perishable insights can have exponentially more value than after-the-fact traditional historical analytics.

22. Cloud growing double digits
Image source: Flickr (
Cloud is the fastest-growing deployment model.

23. Newcomers are driving growth
Image source: Flickr (
Looking across 20 industry categories, later adopters and relative newcomers to BI will drive high growth rates.

24. Questions?

25. Want to know more about ForecastView?
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26. Boris Evelson
Jennifer Adams