1. MUIC Development Direction via Gap Analysis of OP
Mahidol University
Wisdom of the Land
Educational Criteria for
Performance Excellence (EdPEx)
MUIC Development Direction
via Gap Analysis of OP
Mahidol university
International college
23 Nov 2010

2. Vision: To be One of the Top International Colleges in Asia
MUIC
Vision: To be One of the Top International Colleges in Asia
มุ่งสู่ความเป็นวิทยาลัยนานาชาติชั้นนำในเอเชีย
Mission: To produce well-rounded graduates and to excel in broad international education, research, and academic services for the benefit of humankind.
ผลิตบัณฑิตที่รู้รอบ มุ่งสู่ความเป็นเลิศทางการศึกษานานาชาติ การวิจัย และการบริการวิชาการเพื่อประโยชน์แก่มวลมนุษยชาติ

3. …The Nation Monday, January 4, 2010
“MUIC is the top international educational institution among autonomous universities”
…The Nation Monday, January 4, 2010

4. MUIC
Competencies:
1) High quality Liberal Arts international education
2) High level English competency
3) Efficient management system
Core Values:
1) Excellence in teaching and learning
2) Internationalization
3) Well rounded student
4) High quality administration and management

5. Organization Profile (OP) -MUIC 20 Undergraduate Programs
Product: Liberal Arts International Programs
20 Undergraduate Programs
B.A.
Social Science
B.Sc.
Applied Mathematics
Film Production
Biological Sciences
TV Production
Chemistry
Animation Production
Computer Science
Communication Design
Environmental Science
B.B.A.
Business Economic
Food Science and Technology
Finance
Physics
Information Systems
B.Eng.
Computer Engineering
International Business
B.N.S
Nursing
Marketing
Tourism and Hospitality Management
2 Graduate Programs
M.B.A.
Business Modeling and Analysis
M.M.

6. Number of … OP-MUIC Key Customer: Students Full-time students
Undergraduate ,772 (10% foreign, 5% exchange)
Graduate (9% foreign)
Nationalities of international students 43
Full-time faculty members (63% foreign)
Faculty-student ratio : 23.89
Key Customer: Students
September 16, 2010

7. 116 (100)  133 (100)  OP-MUIC Workforce: Thai and Foreign
Number of workforce (%)
Thai
Foreigner
Total
Academia
Full-time
PhD
24 (20.7)
15 (12.9)
39 (33.6)
Master
18 (15.5)
44 (37.9)
62 (53.4)
Bachelor
1 (0.9)
14 (12.1)
15 (13.0)
43 (37.1)
73 (62.9)
116 (100) 
Part-time
65 (48.9)
59 (44.4)
9 (6.7)
133 (100) 
Support staff
40 (19.0)
1 (0.5)
41 (19.5)
97 (46.0)
98 (46.5)
<Bachelor
73 (34.0) -
210 (99.0)
2 (1.0)
212 (100) 

8. Stakeholders OP -MUIC Parents Alumni Future employers of graduates
Graduate schools
Partner and collaborators
Key stakeholders

9. Competitor Local level Regional level
OP -MUIC
Key Competitors: Local and International levels
Competitor
Local level
Regional level
College/institute
Assumption University
(ABAC)
Seoul National University (SNU), Korea
Silpakorn University International College
(SUIC)
International Christian University (ICU), Japan
Program
1) BBA
CU, TU
2) Tourism and
Hospitality
Management
SUIC
3) Social Science -
Kebangsaan University (UKM), Malaysia
4) Fine and
Applied Arts CU
Bangkok University

10. Mahidol University Council Administrative Meeting
OP -MUIC
Line of Management
Mahidol University Council
Steering Committee
Executive Committee
Administrative Meeting
Chairman Meeting
Administrative and
Chiefs’ Meeting
Meet the Dean
Divisional Meeting
Chiefs and Heads’
Meeting
Staff

11. Rules and Regulations OP -MUIC MU Legislation B.E. 2550
MU Regulations for Management in MUIC, CMMU and College of Music
B.E. 2553
Regulations for Human Resource Management in MUIC
(under the provision of labor law)

12. To be One of the Top International Colleges in Asia in 2015
Challenge:
To be One of the Top International Colleges in Asia in 2015
KPIs:
Input
Process
Output
Outcome
Standard entrance requirement
International students
3. Student expectations
4. Student dissatisfaction
5. Workforce dissatisfaction
6. Faculty : publication/academic product of grade A
7. Employer satisfaction

13. To be One of the Top International Colleges in Asia in 2015
Challenge:
To be One of the Top International Colleges in Asia in 2015
Significant Changes
Internal :
Research University
MUIC Research
Policy and its
implementations
External :
Best Practice Award
in student exchange
from CHE
Maintenance of
excellence and
Continuous
improvement

14. To be One of the Top International Colleges in Asia in 2015
Gap Identification
Challenge:
To be One of the Top International Colleges in Asia in 2015
Benchmark and Best Practice Approach:
Benchmark with
Competitors in Thailand
Competitors in Asia
Best in Peer
Related Industry

15. Now and in the 2015 KPI 1 Standard Entrance Requirement Indicator
Best in peer:
HKU
Competitor: ABAC
MUIC-Now
MUIC in 2015
TOEFL
550 –university candidate only
500
Average
553
Average 580
SAT
1,800 with the minimum sub scores of 550 in Critical Reading, 550 in Writing and 650 in Mathematics
500 in Mathematics
Average 1,650 with 580 in Mathematics
Average 1,700 with 600 in Mathematics
IELTS 7 5
Average 6.5
Average 7
HKU = The University of Hong Kong; ABAC = Assumption University

16. International school in Thailand
Now and in the 2015
KPI 2 International student
Indicator
Best in peer: HKU
Competitor:
Related industry:
International school in Thailand
MUIC
SNU
ABAC
Now In
2015
International student (%)
10%
11%
15.1%
30%
15%*
20%
HKU = The University of Hong Kong
SNU = Seoul National University
ABAC = Assumption University
* 10% seeking degree + 5%
exchange and visiting students

17. KPI 3 Student expectations ≥ 85%
Now and in the 2015
KPI Student expectations ≥ 85%
3.1 Liberal Arts curricula
3.2 qualified faculty
3.3 teaching methods

18. Student expectations
Best in peer: HKU
Competitor:
MUIC
SNU
ABAC
Liberal Arts Curricula
Credits in General Education
20%
28%
33%
Credits in major disciplines
80%
72%
67%
Two major disciplines  ×
Combine minors -
Faculty
Faculty: Student
1:9
1:6
1:17
1:24
PhD faculty ?
84%
32%
34%
Full-time international
55.4% 7%
63%
Teaching method
problem-based learning
inquiry-based
research-based learning
experiential learning

19. Now and in the 2015 4.1 sizeable library 4.2 lab/studio/IT facilities
KPI Student Dissatisfaction ≤ 15%
4.1 sizeable library
4.2 lab/studio/IT facilities
4.3 housing
4.4 student club/extra-curriculum activity
4.5 support staff
to be benchmarked

20. Now and in the 2015 5.1 compensation/welfare 5.2 career development
to be benchmarked
KPI 5 Workforce dissatisfaction ≤ 15%
5.1 compensation/welfare
5.2 career development

21. Now and in the 2015 KPI 6 Faculty : Publication/Academic Product = 1:1
Research output
Best in peer: HKU
Competitor:
MUIC
SNU
ABAC
Now
In 2015
Faculty: publication
1:4.4
1:1.04
1:0.11
1:0.26
1:0.5
Faculty: publication and academic product
1:1

22. To be One of the Top International Colleges in Asia in 2015
KPI Employer Satisfaction on Graduates ≥85%
7.1 ethical and moral development
7.2 knowledge, skill and development of general intellectual abilities
7.3 analytic and critical abilities
7.4 interpersonal skill and responsibility
7.5 English proficiency and communication abilities
to be benchmarked

23. How big is the gap? Standard entrance requirement
International student 2 1 4 3
3. Student expectations
4. Student dissatisfaction
5. Workforce dissatisfaction 7 5
6. Faculty : publication/academic product grade A 6
7. Employer satisfaction

24. Strategy to close the gap
DARA team approach
D = Duty
A = Authority
R = Responsibility
A = Accountability

25. 9 DARA Teams DARA team approach STUDENTS DARA1: International student
DARA9: Corporate Social Response
DARA 2: Student Recruitment
DARA3: Teaching & learning DARA4: Student
Development
DARA5: Facilities (library, lab, IT, housing)
DARA6: Research/Academic Product
DARA7: Finance
DARA8: Human Resources Management
Employers
Prospective Students
New Recruits
Alumni
STUDENTS

26. In 2015
MUIC