2. BACKGROUND The Rural Sport Development Programme has been
conceptualized out of a realization that:
Notwithstanding the efforts made by Government to promote sport in the country, the state of sport and availability sport infrastructure and participation in sport activities mirrors the societal disparities created by the apartheid regime
Most disadvantaged communities, particularly in the rural areas and areas under Traditional Leadership still require a structured focused sport development programme
The Rural Sport Development Programme is therefore one such programme aimed at uplifting sport in the rural as well as farming communities

3. CURRENT STATUS
In most communities in rural areas, areas under Traditional Councils and farming communities tournaments wherein clubs play for prizes like a cow, goat etc are a common feature
In most cases these tournaments do not feed into or link with any structured Sport Development Programme
Therefore there is no growth nor exit platform for the athletes who may demonstrate potential and talent that may be nurtured
This Programme seeks to close this gap

4. AIM OF THE PROGRAMME
To revive sport and unearth talent in the rural areas with special focus on areas that are under the Traditional Authorities and farms

5. STRATEGIC INTENT Revive the interest of sport in the targeted areas
Enhance the level of performance of talented athletes and coaches by creating a platform for continuous participation up to the National Level
Enhance the education of individuals and groups by means of training opportunities to coaches, administrators, and technical officials
Ensure that quality coaching is provided to talented athletes
Take sports technical, scientific and medical services to the identified areas

6. COMMON CHALLENGES
Lack of personnel dedicated to coordination of sport programmes in rural areas.
Lack of qualified coaches and technical officials in the rural areas.
Logistical support
Lack of sport facilities and poor maintenance
Poor working relationship between Traditional Leaders and some Government Departments

7. CODES Primary codes Netball, Athletics and Football
Secondary code where the code has a football print
Rugby

8. AGE CATEGORIES Netball and Rugby will be U15 Football will be U13
The age categories for Athletics will be and years

9. AGE GROUPS AND TEAM SIZES
Team sports: Netball - U/15, Football - U/13 and Rugby - U/15.
Individual sports: Athletics will be U15 (13–15 years) and U18 (16-18 years)
Codes
Athletes
Coaches
Managers
Total per team
Male
Female
Netball 18 1 20
Soccer 22 46
Rugby
Athletics 44 2 92
TOTALS 88
106 5
204

10. ATHLETICS NB: Below is per age group (13-15) and (16-18) Event
Athletes
Males
Females
Discuss 1
Javelin
Shot put
High Jump
Long Jump
100m 4
200m 2
400m
800m
1500m
4 X 100m Relay
The teams are constituted by the short distance athletes.
4 X 400m Relay
Total + Coach + Manager 23

11. PROGRAMME IMPLEMENTATION PROCESS
As part of the 1st season the Programme would commence with two Traditional Councils per Province
The Two Councils are to be identified by the Provincial Department responsible for sport and recreation in conjunction with the Provincial House of Traditional Leaders
In the case of Western Cape two farming communities would be identified to be part if the programme
The Provincial Department responsible for sport and recreation would convene a Provincial Steering Committee

12. LEAGUE FORMAT A Knock Out System is to be used for RSDP Competitions
Stage one: Intra Traditional Council Competitions
All teams and athletes within an identified Traditional Council per code must be registered
All the teams within an identified Traditional Council to compete against each other
For athletics all the athletes within a Traditional Council to compete against each other
First, second and third positions to be determined for each code, event (athletics), gender and age group

13. LEAGUE FORMAT Stage Two: Provincial Competitions
This is an Inter-Traditional Council level Competition
First, second and third place clubs from each Traditional Council in each code per gender and age group would play at this level
For athletics first, second and third place athletes from each Traditional Council per event, gender and age group would compete at this level

14. LEAGUE FORMAT Stage three: National Championships
This is an Inter Provincial Level Competition
First and second place clubs from each Province in each code per gender and age group would play at this level
For athletics first and second place athletes from each Province per event, gender and age group would compete at this level

15. AWARDS Traditional Council Provincial Games National Champs
1st Position Team: Gold medals, Trophy and (Cow or Sheep this to be provided by the Traditional Leader)
2nd Position Team: Silver medals
3rd Position Team: Bronze medals
NB: Athletics awards medals per category
1st Position Teams: Gold medals and Trophy
2nd Position Teams: Silver medals
3rd Position Teams: Bronze medals
1st Position Teams:
Gold medals and Trophy
2nd Position Teams:
Silver medals

16. PROVINCIAL STANDINGS AWARDS
A points system would be used to determine the
Provincial Standings
First Place Province
Would be awarded a First Place Trophy
Second Place Province
Would be awarded a Second Place Trophy
Third Place Province
Would be awarded a Third Place Trophy

17. AWARDING OF MULTI-PURPOSE FACILITIES
In addition to the medals and trophies multi-purpose facilities would be awarded to winning teams at the National Championships:
Netball : 1 facility
Football (females) : 1 facility
Football (males) : 1 facility
Rugby (females) : 1 facility
Rugby (males) : 1 facility
Athletics : 1 facility
Note: For athletics the facility would be awarded to the
Traditional Council with the most aggregate points

18. STAKEHOLDERS AND ROLE-PLAYERS
The Department of Cooperative Governance and Traditional Affairs
The Department of Rural Development and Land Reform
The Department of Agriculture, Forestry and Fisheries
The South African Local Government Association
The National House of Traditional Leaders
The Provincial Departments responsible for sport and recreation
The District and Local Municipalities
The various sport bodies at National and Provincial level. This includes Sport Confederations and Councils
Sport Academies
Academic Institutions in close proximity to the targeted areas
Corporate institutions

19. INSTITUTIONAL ARRANGEMENTS
A National Forum of the Stakeholders identified above has been formed
It is convened by SRSA
To coordinate the activities and responsibilities assigned to each Institution
Formal MOUs to be signed with all the stakeholders – to outline the roles and responsibilities

20. INSTITUTIONAL ARRANGEMENTS
A Provincial Steering Committee is to be established in each Province
It is convened by the Provincial Department responsible for Sport and Recreation
Key tasks:
Coordinate and facilitate the implementation of the programme in the two identified Traditional Councils or Farming Communities
Ensure that competitions from village to provincial level are staged

21. PROVINCIAL STEERING COMMITTEE
To be constituted by:
Provincial Department of Cooperative Governance and Traditional Affairs
Provincial House of Traditional Leaders
Two identified Traditional Councils
Provincial Department of Rural Development and Land Reform
Provincial Department of Agriculture and Fisheries
District and Local Municipalities servicing the identified Traditional Councils or Farming Communities
Provincial SALGA
Provincial and District Sport Confederations servicing the identified Traditional Councils or Farming Communities
Provincial Academy of Sport
Provincial Federations of Netball, Football, Rugby and Athletics

22. RESOURCES
The Competitions from Traditional Council to Provincial Levels would be funded through the Conditional Grant as it forms part of the clubs development process
SRSA would primarily cater for the Hosting of the National Competition
Other Stakeholders would be responsible for financing activities identified as part of their responsibilities
Each stakeholder is responsible for all human resources expenses associated with their activities

23. KEYS MILESTONES ACTIVITY RESPONSIBLE INSTITUTION (S) TIMELINE
Identification of Traditional Council and or farming communities
Provincial Department of Sport and Recreation
Provincial House of Traditional Leaders
07 June 2016
Establishment of the Steering Committee
Provincial DSR
Provincial HTL
Registration of clubs
Steering Committee
Preparation of fixtures
Hosting of Stage One Competitions
Dates to be determined by the Steering Committee
Hosting of Stage Two Competitions
Hosting of the National Championships
National Forum, Host Province and Municipality
First Half of 2017

24. MARKETING OBJECTIVES Marketing Objectives will be to:
Mobilise the public including public servants, to support the games played in their vicinities.
Share information on the League with partner departments to share with their staff
Building partnership and unity among the participants
Create awareness about The Rural Sport Development Programme

25. COMMUNICATION OBJECTIVES
Communication Objectives will be to:
To promote building of partnerships with stakeholders within the rural environments towards the better design of rural development through sport
To highlight governments’ efforts towards creating an environment conducive to maximizing access to facilities, participation and success in the sporting world.

26. KEY MESSENGERS Minister of SRSA Dept Minister of SRSA
MEC’s of provincial sport departments
DG of SRSA
MLO’s of key departments ( as per departmental policy)
HOD’s of key departments ( as per departmental policy)
House of Traditional Leaders chairperson
Traditional Councils spokesperson
Programme Ambassadors

27. COMMUNICATION STRATEGY
Through Social Media, Advertising
Social Media / online marketing:
Facebook, Twitter, Instagram and Internet (website)
Making use of SRSA (as well as partner, Sport and Recreation provincial offices and Ambassadors) websites twittwer and facebook pages
Messaging should be the same across all pages meaning Rural Sport Development Programme Communication Team will provide province and partners with information 1 27

28. COMMUNICATION STRATEGY ..cont
Traditional Platforms
Radio advertising and / or interviews on shows popular with sport and reaching rural communities, by Minister or DG with an Ambassador
TV sport shows like Sport at 10 with Minister, DG and an ambassador
Rope in GCIS for assistance with disseminating to other government departments and their various platforms 1 28

29. COMMUNICATION STRATEGY ..cont
3. Posters, flyers and Brochures
2 sets Posters will need to designed for the Provincial and National leg of the games and distributed 3 weeks before the start of each.
Flyers will also be designed for both legs of the games and distributed two weeks before the games at locations closer to the playing venues
An information booklet about the games can be done and distributed throughout the country
Another one for the National instalment of the games can be done 1 29

30. MEDIA PLAN AND INTERVIEW SCHEDULE
Media alerts will be issued:
When the traditional Councils/Farm Communities are identified
When the winning teams from each are known
For invitation to the provincial draws
For an invite to the Provincial and National Games
Focus will be on free publicity. This will be in the form of media interviews with principals, ambassadors and other messengers in order to promote the league. 1 30

31. THANK YOU