1. Official App 1
Talking Stick Resort

2. 1. U.S. mobile penetration is 101%
Mobile Market
1. U.S. mobile penetration is 101%
2. 46% of people play games on mobile devices
3. Casino Apps have become surprisingly popular with older customers
4. Corporate apps have been proven to increase a company’s revenue

3. Competitor Apps Gila River Casinos
Only promotions for their three casinos
No incentives to open up app
No Hotel booking
Only 100+ downloads
3.5 Stars

4. Competitor Apps Fort McDowell Casino Room Bookings
Offers promotional info
Connects with Concierge
Only 100+ downloads
2 Stars

5. Competitor Apps
Other Casinos
The Cosmopolitan
Caesars Palace
The Wynn

6. ALL WRONG!

7. Goals for App
1. Form a deeper relationship with the individual, especial high revenue consumers
2. Provide incentives to return to TSR more often
3. Notify consumers of promotions & deals

8. Four Aspects Casino Games Promotions Reservations
Social Media Integration

9. Gaming Blackjack, poker, roulette, slot machines
Gambling is fun and addictive, and people want to play games off site
No gambling with real money (Illegal)
Point based rewards (free dinner, discounted drinks...)
Easy to share wins and prizes on Social Media

10. Gaming - Rewards Connected to or Separate from Play Rewards Club?
Based on “fake” money winnings (points)
Redeemable at Talking Stick and Arizona Casino
Free drink, free meal, free pool Cabana, etc
Most important thing: get players back to TSR

11. Promotions Displays all current deals and promotions
New offers can be pushed to consumers phones
Social Media Feeds will show on main screen
Concert & Entertainment schedule
Targeted promotions based on age
-The Australian Bee Gees vs. DJ Dig Dug

12. Reservations Easily book a Room
Make a reservation at one of the Restaurants
Set up a Golf tee time

13. Conclusion Talking Stick Resort Official App could offer client:
1. A deeper, more personal, relationship with high revenue consumers
2. A constant reminder of the entertainment Talking Stick and Casino Arizona offers
3. Incentives to get consumers back on site
4. Targeted Marketing to different age groups