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Bike Sharing Informational Overview

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Presentation on theme: "Bike Sharing Informational Overview"— Presentation transcript:

1 Bike Sharing Informational Overview
B-cycle, LLC Bike Sharing Informational Overview 2011

2

3 The 10 Most Innovative Companies in Transportation
BY Rachel Z. Arndt Mon Mar 14, 2011 05 / B-cycle For bringing the first large-scale bike-sharing system to the U.S. B-Cycle made its debut on Earth Day 2010, bringing 400 bikes to 40 docking stations in Denver. In just one month, more than 3,000 people had used the system. B-cycle now lets users check out bikes with credit cards and monitor real-time availability on iPhones.

4 Product: what is B-cycle
3 Pillars: The B-cycle The B-station The Software

5 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

6 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

7 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Front hub generator Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

8 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

9 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

10 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

11 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

12 The B-cycle Step-through frame Adjustable seat 3-speed Shimano hub
Designed by Trek for Bike sharing Benchmarked Paris, Barcelona, Montreal Step-through frame Adjustable seat 3-speed Shimano hub Cable lock with key Chain and coat guards Always-on lights Ride data capture Basket Advertising panels

13 The B-station Made in the USA Space efficient Modular/Movable Solar or AC-Powered Redundant Locking System ADA Compliant Wind Tested to 150 Mph

14 Single-Sided B-station

15 Double-Sided B-station

16 Configurable Design allow the station to fit the urban landscape
modular station base plates

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18 2011 Where are we? Madison Des Moines Boulder Chicago Washington DC
Omaha Denver Louisville Spartanburg San Antonio 2011 Broward Honolulu

19 Denver Earth Day Launch
500 Bikes 50 Stations

20 Denver 2010 102,000+ Checkouts Annual Members 33,000 Day Passes 211,000 Miles 6.3 Million Calories Average ride = 2 miles 312,000 C02 avoided 43% trips replaced car trips

21 Unique location site Bcycle.com

22 Individual user Site cycle.com

23 Mobile Applications Quick and Easy search capabilities for bike/space availability

24 Administration Real-Time Bike Locator CMS Customer Service Sign up Billing Credits Maintenance Tracking Mobile Applications Virtual Kiosk GPS Data Reports to the Company: Membership data Utilization Operations Environmental Impact Wellness Impact Aggregate GPS Data

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