1. BIG DAY OF GIVING 2016 ORIENTATION
Tweet! #BIGDoG2016
BIG DAY OF GIVING 2016 ORIENTATION

2. BIG Day of Giving is brought to you by your local community foundations

3. AGENDA Background & History How Does it Work? Goals Eligibility
Requirements
Why Should You Participate?
Choosing a Team Captain
GivingEdge & Giving Day Technology
Expectations & Timeline
Q & A

4. BACKGROUND & HISTORY

5. HOW DOES IT WORK? What is it? How Does it Work?
One day – 24 hour giving challenge
A celebration of the nonprofit community
Entire community comes together to be a part of a very special day of philanthropy.
Part of a national event: Give Local America
How Does it Work?
Kicks off at the stroke of midnight on May 3rd and ends at 11:59 pm the same day.
Donors choose nonprofits to support and make a credit card donation at
Each nonprofit will have their own donation page! (more on this later!)

6. HOW DOES IT WORK? What do we (NPOs) actually do?
Do what you do best, fundraise!
Virtual event – everything happens online!
Create a marketing campaign
Use social media

7. GOALS
$6 MILLION!!
30, 000 DONORS
100% BOARD GIVING

8. ELIGIBILITY
501 c3 nonprofit organization in good standing with the IRS
Fiscal sponsorships accepted – must provide agreement
Must pass Community Fdn due diligence process
Must be headquartered, have a branch or provide direct services to one of the following 4 counties: Sacramento, Placer, Yolo, El Dorado
Minimum of 3 years financial history as a 501c3 nonprofit
No churches, schools, or school-related groups (i.e. sports, music, PTA, etc.)
Complete all requirements for participation by posted deadlines

9. REQUIREMENTS
For New Nonprofits: New is defined as an organization that did NOT participate in the 2015 BIG Day of Giving.
Attend an orientation
Complete a commitment form
Pay registration fee
Attend GivingEdge training
Complete/submit GivingEdge profile
Complete all requirements for participation by posted deadlines
Team captain calls

10. For Returning Nonprofits
REQUIREMENTS
For Returning Nonprofits
Complete a commitment form
Pay registration fee
Update/submit GivingEdge profile
Complete all requirements for participation by posted deadlines
Team captain calls

11. REGISTRATION FEE Sliding scale based on budget size
2014 Operating Budget Size
Fee
$0 - $99,999
$50
$100,000 - $249,999
$100
$250,000 - $499,999
$150
$500,000 - $999,999
$200
$1 million and above
$250
Two options to pay:
Pay Now: Credit card or check
Pay Later: Deduct from BIG Day totals.

12. WHY PARTICIPATE?
INDIVIDUAL GIVING is THE #1 source of revenue for nonprofits. Nationwide, 72% of charitable giving comes from individuals.
RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by!
NEW GIVING BEHAVIOR: Giving Days help introduce and reinforce new giving behaviors that can help lead to greater year-round giving.
REACH NEW DONORS: 30% of donations both in 2014 and came from new donors. Some NPOs saw higher numbers!
REACH DIVERSE DONORS: untapped market with huge potential.

13. WHY PARTICIPATE?
AMAZING VISIBILITY: for your organization and for the region’s nonprofits
CAPITALIZE ON A MOMENT IN TIME: one day – 24 hours - brings energy and momentum. It’s a media frenzy!
BE A PART OF SOMETHING BIG: a national and local movement!
STRONGER ALIGNMENT BETWEEN BOARD AND STAFF

14. WHY PARTICIPATE?
OPPORTUNITIES FOR TRAINING : participants are given bootcamp training sessions that help build capacity beyond BIG Day

15. WHY PARTICIPATE? INCENTIVES
PRIZES CHALLENGES! Last year, there were over 120 prizes and over $180,000 up for grabs. Some examples:
Kings #DoGood Challenge
Opportunity every hour to win $1,000 for most $ raised and the most donations.
Social media prizes: video challenges
100% board giving and board fetch challenges drawings

16. Pro-rated Incentive Pool
WHY PARTICIPATE?
INCENTIVES
Pro-rated Incentive Pool
Our goal is to raise 2.9% of total raised to help cover the technology fees associated with the website.
Foundation will raise these funds from sponsors
Will not advertise as a matching pool.
Focus of BDoG marketing:
prize challenges and individual NPO matches.

17. WHY PARTICIPATE? TULEYOME Medium sized nonprofit 2014 results: $3,500
2015 results: $15,500, which included prizes won
Social media campaign
Engaged board – contributed prizes
Engaged donors - repeat givers

18. WHY PARTICIPATE?
#529PROUD

19. 500 organizations
5,500+
employees
5,000+
Board & Volunteers
2 people

20. CHOOSING A TEAM CAPTAIN
Team captain is:
Primary contact for all BIG Day of Giving communications with the Foundation. All important information sent to team captain only and all questions should come from team captain.
Team captain responsibilities:
Running your BIG DoG campaign
Attending monthly team captain calls. First call is in December
Keeping your staff/board/volunteers in the “loop”

21. GIVINGEDGE
Online nonprofit resource
Profile of your organization
Requirement to participate
Profiles help feed information to BIG Day donors
Training is required for NPOs that do not already have a profile
Returning NPOs are required to update.

22. TECHNOLOGY www.bigdayofgiving.org

23. TECHNOLOGY www.bigdayofgiving.org

24. TECHNOLOGY www.bigdayofgiving.org

25. DONATION PROCESS
All donations must be made at bigdayofgiving.org to count towards totals and be eligible for incentive pool funds
Bigdayofgiving.org is provided by the vendor Kimbia, which creates the website and secure giving portal - backed by a PCI Level 1 secure service provider
Gifts are 100% tax deductible
Minimum donation is $25, Maximum is $10,000

26. DONATION PROCESS
Transaction fee is 6.2%. This is comprised of a 3.3% credit card transaction fee and 2.9% payment vendor (Kimbia) fee.
Gift receipts are sent automatically via . You do not need to receipt for tax purposes, but you DO need to thank your donors!
You will have real time access to your donors - A link will be sent to your organization’s team captain one week prior to BIG DoG.
Goal is to provide all donations, net fees, plus incentive dollars to organization no later than June 30th.

27. EXPECTATIONS What Can You Expect From Us? Weekly eNews –The Bark!
Will have all important announcements and news
Giving Portal – BigDayofGiving.org
Also provide personalized links to your donation pages.
Assistance
Nonprofit Marketing Toolkit

28. EXPECTATIONS What Can You Expect From Us?
BIG Day Marketing/Media
We will get the word out about the day, YOU get the word out about YOU!
Official BDOG events in all 4 counties
Provide incentive funds for prizes and to assist with tech fees
Provide access to donor data
Review and publish GivingEdge profiles

29. Provide/Host BIG Day of Giving Learning Community Group on Facebook!
EXPECTATIONS
What Can You Expect From Us?
Provide/Host BIG Day of Giving Learning Community Group on Facebook!

30. EXPECTATIONS What Can You Expect From Us?
Provide bootcamp trainings and 8-week workplan
4 Bootcamp sessions
Help you prepare and create your 8-week workplan.
Topics will include:
Social media/marketing
Board and donor engagement
Fundraising and Collaboration

31. EXPECTATIONS What Do We Expect From You?
Complete all necessary steps for participation
Attend orientation (check!)
Submit completed commitment form (w/reg fee)
Attend GivingEdge training (required for new NPOs only)
Submit completed profile by deadline – or update profile by deadline (for existing profiles)

32. EXPECTATIONS What Do We Expect From You?
Take advantage of bootcamps and trainings
Create a BIG DoG campaign ( 8 week workplan!)
Attend monthly team captain calls
Work and play in the world of social media
Sign up for and read The Bark! enews (link will be provided)
Get your board involved!
Have fun!

33. TIMELINE AND DEADLINES
OCTOBER & NOVEMBER
Orientations – Last orientation is scheduled for Nov 12.
GivingEdge Trainings (6 trainings)
#GivingTuesday
DECEMBER
DECEMBER 4 – DEADLINE FOR COMMITMENT FORM AND REGISTRATION FEE
DECEMBER 30 – DEADLINE TO SUBMIT YOUR NEWLY COMPLETED OR UPDATED GIVINGEDGE PROFILE

34. TIMELINE AND DEADLINES
JANUARY
GivingEdge reviews (through March)
Bootcamp training sessions (invites go out in Dec)
Marketing toolkit becomes available on bigdayofgiving.org
FEBRUARY
Pre-DoG Challenge
Complete your 8-week workplan
MARCH
GivingEdge profile reviews completed
Marketing campaign begins (soft)

35. TIMELINE AND DEADLINES
APRIL
Heavy BDoG Marketing begins
Website training webinar (bigdayofgiving.org)
MAY
BIG DoG May 3!
Post event processing begins
June - July
Checks received by June 30th
Report to the Community event

36. Complete a commitment form
NEXT STEPS
For All Nonprofits
Complete a commitment form
Decide who will be your team captain
Pay your registration fee by Dec 4th – or elect to deduct from your BIG Day totals.
Team captains should expect a special invite to the first team captain kick off call.
Invite will go out at the beginning of December
MAY
BIG DoG May 3!
Post event processing begins
June - July
Checks received by June 30th
Report to the Community Event

37. For Returning Nonprofits
NEXT STEPS
For New Nonprofits
Register for a GivingEdge training session
Send a “techie” person!
Dates available at
Complete GivingEdge updates
Checklist available at
MAY
BIG DoG May 3!
Post event processing begins
June - July
Checks received by June 30th
Report to the Community Event
For Returning Nonprofits

38. NEXT STEPS Sign up to receive the The Bark! eNewsletter
Link to sign up at
Get BIG Day of Giving on your board meeting agenda. Start the conversation now!

39. From a BIG Day of Giving donor:
The BIG Day of Giving is an organized way for me to make my yearly contributions to local groups. I also like the way it is set up so I can see who is participating. I try to find at least one new group to support each year. I like being able to have my donation stretch farther with matches from businesses...

40. Q & A