1. Filling the Gaps in Outreach
Whitney Genevro and
Maria Huerta

2. Outreach is…
the extent or length of reaching out; an organization's involvement with or activity in the community, especially in the context of social welfare. wg

3. What are the benefits? Reach new clients
Become more visible in community
Spread awareness of social issues
Potentially generate more support
Gain new donors
Establish new partnerships

4. Things to consider Understand your audience
Use compassion and sensitivity
Provide contact information and respond to inquiries
Use multiple forms of marketing
Cost and ROI
Stand out! Be creative!

5. Client Outreach Marketing for nonprofits is considered as outreach
Again, different mediums should be used to maximize clients reach
Outreach does involve a level of commitment

6. Resources Food Connection! http://www.lyfeproductives.com/

7. Different forms of marketing/ ways to outreach
Flyers
Host booth at Community events
Direct mailers/ postcards
Starbucks community board
Open house event
Host fundraiser with local business
Radio advertisement
Website/ Blog
Craigslist Ads
Social media

8. Group Discussion
Has your agency done any marketing or outreach to your local community? How do clients know about your services and if they qualify?

9. Volunteer Recruitment
For many nonprofits, volunteers are essential for operational purposes
Volunteer recruitment should be thoughtful and thorough
Be prepared for volunteers before you begin recruitment
Training procedures in writing
Expectations
More volunteers=opportunity to serve
more clients

10. Places to Recruit Volunteers
Local high schools
Religious organizations
Corporations

11. Group Discussion
Do you have enough volunteers to support the impact you want to make on your community?
In other words, are there enough volunteers to help serve all the clients you want to help?

12. Donor Recruitment Nonprofits needs donors to survive
Having a reliable donor base is important
Have concise and thoughtful handouts available for donors to get familiar with your organization
Highlight your successes
Let the donor know what their donation will provide/purchase

14. How does your organization gain new donors?
Group Discussion
How does your organization gain new donors?

15. Activity Time! Break out in groups
Each group will be given a different scenario of an obstacle to reaching more clients. Use different methods of outreach to overcome the obstacle

16. Do you utilize your food bank network
Do you utilize your food bank network? Do you work with other partner agencies? Join our SHFB Partner Agency Network group on Facebook!