1. Nishant Gupta Kulmeet Singh Suneet Singh Badla Arjun Raja KC
Team Vanquishers
Vanquishers
Nishant Gupta
Kulmeet Singh
Suneet Singh Badla
Arjun Raja KC

2. Leveraging Radio: PAJ presents, “A knight in shining armor contest”
Radio is an effective medium of communication for age group of years girls
Aspect of relating PAJ to love story is something the girls can connect to
Longer retention of brand in the minds of girls
Benefits of using radio as promotional medium
1. Tie up with a radio channel.
2. Introduce a part in the show “PAJ presents – A knight in shining armor contest”
The listeners (girls in age group of 18-24) call to talk about their love stories where their boyfriend/husband did something that made her feel that he is the knight for her
Awarding the best story of the day with PAJ hampers
Basis of Campaigning:
Present PAJ as Knight
A knight in shining armor is an old saying
In medieval times ( C.E.), knights were soldiers on horses who were supposed to protect women
Fairy tales chronicled fair maidens in distress who were rescued from dragons by knights wearing shining armor
Implementation

3. Social media campaigning
“The Sign of Shine“
Campaign
Approximately 12 million female users between age 18-24
Target Audience
Facebook campaign
Upload a selfie with open hair
Write “The sign of shine #PAJ” in the remarks sections
Share the pic on wall of 3 friends
Twitter Campaign
Participants to tweet with #Signofshine #PAJ
Maximum numbers of tweets on twitter handle to win goodies
Every day one lucky winner stands a chance to have “a Professional Photoshoot”

4. How it works!! Advertisements Where all it can work!! TV, Cinema Halls
Objective :
Ad should emphasize the unique effect of Parachute Advanced Jasmine on shining the hair
Differentiation of shining with non-shining hair has to be captured
Ad should be catchy, should be workable at different platforms
Most of the people would be able to connect it with their life
Thus easily gain attention
`Losing shine of hair is emphasised within the Ad
Ad can emphasis on the problem occurs due to exposure to heat, dust and smoke outside
Visuals can be given in TV ads and Social media – This would help audience to see the actual difference
Promotional posters can be pasted at retail outlets
Then we can show that Parachute Advanced Jasmine is capable of regaining the shine
Shampoo can wash off the dirt during bath
Afterwards application of PAJ would give shining and will work as a “protection layer” over the hair against exposure to the atmosphere
Can be bundled with Shampoo
How it works!!
TV, Cinema Halls
Videos ads
Social Networks, Cafes
Posters
Radio
Jingles
Retail outlets
Posters, Promotional bundling with Shampoo
Where all it can work!!
Catchy Ads
Marketing option with other products
Better sales and customer visibility!!

5. Advertisements complemented with diamond shaped PAJ bottle
Design the bottle in shape of diamond – PAJ diamond oil
Advertisements: Associate PAJ with punch line focusing on shining nature of diamond:
“Let us not be too particular. It is better to have PAJ diamond than none at all”
“Diamond may not be pure & people may not be perfect but PAJ diamond is pure & your hair would be perfect”
“Diamonds are girl’s best friend & man’s worst enemy – we agree with the former part & laughed at the latter – Team PAJ Diamond”