1. Geo-filters, Geo-targeting, and Real-time Targeting
Full Name I Company I Job Title I
Understand the Power of Geo Strategies in Mobile Marketing to Reach Prospects within Reach.
Mobile’s Mojo
Geo-filters, Geo-targeting, and Real-time Targeting
David Carberry I Enradius I CEO I

2. Defining Mojo
Where We Are and What’s Changing
Defining Your Mojo - Geo
Leveraging The Data
Real Time Targeting

7. Pew Research Center

8. Where The TRAFFIC IS

9. GENERATION Z
Google research on Teens -

10. 1. Text for Price
2.    Helpful Car Care Tips
3.    Specials/Sales/Incentives
4.    Give them something for Free

12. Where The Time IS

13. Where The money IS going

14. SHIFT IN AD SPENDING

15. Google’s SHIFT Dropped The Right Rail of PPC ads
Mobile Friendly Website Tool
Mobile First Indexing
Cookie Shift to Customer Match
Google Search now autocompletes the phrase “near me” on both mobile and desktop devices,
oments-guide-to-winning-shift-to-mobile- download.pdf

16. facebook’s
SHIFT

17. FACEBook Huge Revenue Spike App Developer Integration – SDK placement
Facebook Live – ad video
Is testing the phrase “near me” like Google.
Created – Camera effects, Stories and FB Direct to compete with SNAP

19. ARE you shifting your ad dollars to where the new audience is?

22. Defining your Geo
Where are your sales coming from? Define your client zips
Define your sales lead zips
Define your Audience with your models – Truck Zips – FIAT Zips – VW Zips
Google Analytics – If your website traffic doesn’t match your ad spend you should concentrate more on the areas that are already coming to your site.

23. IP Testing Tool

24. Google Analytics –
Search Console
- turn it on if it isn’t

25. Leveraging the DATa
Use your CRM data and matchback to Google- Facebook-ad networks
Define your Audience with your models – Truck Zips – FIAT Zips – VW Zips
Google Analytics – If your website traffic doesn’t match your ad spend you should concentrate more on the areas that are already coming to your site.

26. AUTOS

27. Beware of the DMA

29. RIGHT TIME Targeting
Reach Auto Intenders who have visited local dealers in the last 7 days – Radius, behaviors and zip targeting
Heavy up on Bidding and Buys on display and search terms in your zip
Snap Chat Geo – Filter
Make Sure Your Local Listings are up to date on all Maps and Apps (In car nav systems)

32. AUDIENCE Targeting

33. Think ahead of the curve

35. Contact Info
Full Name: Dave Carberry
Company: Enradius
Job Title: CEO