1. 5 Ways Nonprofits Can Use LinkedIn

2. Introductions What you are doing with social media now
Do you have a LinkedIn profile?
What your concerns are with regard to using LinkedIn
What you hope to get out of the training today

3. 5 Ways to Promote Your Nonprofit
Tell your story with a dynamic and compelling LinkedIn profile
Build your network strategically
Publicize your news and events
Leverage LinkedIn advertising
Take advantage of LinkedIn’s nonprofit offerings

4. How to Make Your Profile Dynamic and Exciting
Create a Strong, Dynamic and Exciting
Profile

5. Use Your LinkedIn Profile to…
Tell the story of your nonprofit
Build credibility
Make it easier for people to know you, like you, and trust you
Become more findable

6. 10 Sections of Your Profile
Photo
Headline
Contact Info
Summary
Experience
Recommendations
Education
Accomplishments
Header Graphic
Activity

7. Tips for a Good Photo Head shot Business attire Show your eyes Smile!
Max 500x500 pixels
Head shot
Business attire
Show your eyes
Smile!
Update every couple years
Profiles with photos get 14x more views.

8. Headlines

9. Write a Compelling Summary
Start with a quote or story.
What drives you?
Where did your passion for your work come from?
Max 2000 characters 1
Who can you help?
Who do you help?
How do you help them?
What problems can you solve? 2
How are you using LinkedIn?
Who should contact you?
What do you want them to do? 3
How do you help them?
Include honors & awards

10. Amy’s Summary

11. Experience: Jobs 2000 characters per job1
What does the organization do? 2
How do you see your role? 3
What are you most proud of?
Profiles with >1 job have 12x more views.
2000 characters per job

12. Volunteer
Can you ask your volunteers and board members to add your organization to their profiles?
Profiles with volunteer work get 6x more views.

13. Volunteer Profiles with volunteer work get 6x more views.

14. Volunteer Profiles with volunteer work get 6x more views.

15. Volunteer http://www.myja.org/marketing-your-volunteer-experience/
Profiles with volunteer work get 6x more views.

16. Header Graphic Use a photo or another image you create or own.
Don’t put anything on the bottom – it will be covered up.

17. Tell Your Story Your LinkedIn summary is your cover letter.
Talk to donors, volunteers, partners, media.
Allow your energy, enthusiasm and passion to come through.
Share accomplishments.
Make your profile dynamic with images.
Add a few quirky details.

18. Company Page Too!
A Company Page has different information from your personal profile.
Free to set up.
Allows you to publicize your nonprofit more effectively. Board, volunteers and donors can put your logo on their profiles.

19. Description, Contact Info

20. Build Your Network Strategically

21. Connect with…
Board members
Major donors
Staff
Volunteers
Local business leaders
Other executive directors
Media
People with similar missions
Who believes in what you do and is connected to your audience?

22. Publicize Your News & Eventson
LinkedIn

23. How to Do a Status Update
Go to your home page…

24. How to Do a Status Update
Add a comment
Paste in the URL
Wait for the image to load
Then delete the URL
Hit “Post”

25. Blog on LinkedIn
Share your news, events and vision…

26. Blog on LinkedIn
Go to your home page…

27. Blog on LinkedIn

28. Build Relationships
Follow people and organizations; like, comment and share

29. Share Other People’s News & Events
Draw attention to the details:
Quote
Statistic
What you found particularly interesting
Who should read

30. Why Be Active?
Keeps your name in front of your connections; maintains mindshare
Shares your news
Keeps people excited
Provides value to people who connect
Gives people reasons to interact with you
Attracts people who haven’t heard of you yet

31. Advertise
on LinkedIn

32. Sponsored Content Ads

33. Sponsored Content Ads Promote blog posts, events, news
Choose your target audience
Thousands see your ad; you only pay when someone clicks
Cost is about $5/click
Budget can be controlled per day, campaign, month

34. Sponsored InMails

35. Sponsored InMails Promote events Choose your target audience
Cost is about $1/message
LinkedIn sends out a set number each day
Minimum campaign is $300
Budget can be controlled per day, campaign, month

36. Use LinkedIn’s Nonprofit
Options

37. LinkedIn for Nonprofits

38. Find Volunteers

39. Find Board Members

40. Get Donors

41. Next Steps http://www.linkedin.com/sales/ssi Power Profile
Build Network
Share Events, News
Advertise
Talk to LinkedIn
Use Social Selling Index to measure your progress…

42. Contact Judy Schramm, CEO ProResource, Inc.
@proresource