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Layout and Emphasis in a Job Advertisement
Advertisements Layout and Emphasis in a Job Advertisement
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Font Style All text in an advertisement of this type should be easy to read. A potential applicant needs to access the information easily. Definitely, NO WordArt style text in any part.
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Font Size Certain parts of the advert need to stand out.
These include: the company name; the job title; the salary/wage/hours; the contact details. Text for the job title should be at least as big as for the company name, if not bigger.
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Using Text Effects As well as font size we can use other facilities in the software to emphasis parts of the advert. These include: bold text; all capitals; spaced capitals; line spacing. Do NOT use italics. This is usually used to indicate something in a passage of text that is different, such as a quotation.
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Alignment All the text should have consistent alignment.
It may be aligned to the left, the right, be centred or justified. It could be a combination of centred and justified as shown here. It’s important that the look of the advert is balanced.
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Images and Borders Use images with caution. Only one is necessary.
If the alignment is centred the image must also be centred. Here the image balances the left-aligned text by being on the right. A border shows the limits of the advert so the reader knows where to start and where to finish.
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