1. ASNNA
Association of SNAP Nutrition Education Administrators
Developing the Foundation for Advocating through Educating about SNAP-Ed
ASNNA Advocacy Team
2/8/2017

2. ASNNA Value of educating vs. advocating BACKGROUND
Association of SNAP Nutrition Education Administrators
Value of educating vs. advocating
Advocacy: the act or process of supporting a cause or proposal : the act or process of advocating something.
We are prohibited from doing advocacy be regulation however we are not prohibited from educating
Educating: to give (someone) information about something
Helping our elected officials understand the value and impact of
SNAP-Ed in their districts and states

3. Historical SNAPshot of SNAP and SNAP-Ed
ASNNA
Association of SNAP Nutrition Education Administrators
Historical SNAPshot of SNAP and SNAP-Ed
Nutrition Education added
as an optional, matching federal
Reimbursement program
1981
Funding formula for SNAP-Ed changed in the HHFKA
2010
Nutrition Education offered in all 50 states
2004
Food Stamps expand to all 50 states
1974
1992
7 states establish nutrition
education programs
1977
Food Stamps become
part of the farm bill
(Food and Agriculture Act)
1964
Food Stamp Act
2008
Food Stamp name changed to SNAP and
FSNEP changed to SNAP-Ed

4. Key Legislative Cycles to Understand
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
Key Legislative Cycles to Understand
Farm Bill – reauthorized every 5 – 6 years (next ~ 2018)
Authorizes funding for SNAP and SNAP-Ed
Child Nutrition Reauthorization(HHFKA) – every 5 years (now)
Maintains current SNAP-Ed funding formula and caps the overall program spending
Sets all guidance for child nutrition meals programs, CACFP and WIC
Annual Appropriations – or the budget- funding all government programs is negotiated yearly

5. 2017 and 2018 Farm Bill negotiations
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
Understanding Current Issues
2017 and 2018 Farm Bill negotiations
SNAP and SNAP-Ed receives renewed scrutiny and is a focus of ongoing discussions
ASNNA identified there is little understanding of quality of SNAP-Ed programs throughout the country among legislators.

6. Developing a Communication Strategy for Stakeholders
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
Developing a Communication Strategy for Stakeholders
Who are our stakeholders?
Federal Legislators and Staff
They are all important to our communication efforts.
B. State and Local Representatives
C. State/Local Agency Staff
D. Organizational Administrators
E. Community Participants
F. Professional Allies – State Dietetic Association, State Public Health Association, etc.

7. ASNNA Resources BACKGROUND BACKGROUND ASNNA Hill Visit Primer
Association of SNAP Nutrition Education Administrators
Resources
ASNNA Hill Visit Primer
State SNAP-Ed annual report
Long Term Benefits of the Supplemental Nutrition Assistance Program

8. ASNNA 2016 In Review BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
2016 In Review
It is a Marathon, Not a Sprint… ASNNA Session
How is SNAP Ed Branded and Identified
Best Practices and Toolkit
2016 Advocacy Survey

9. How Do Stakeholders Know About SNAP-Ed?
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
How Do Stakeholders Know About SNAP-Ed?

10. Connecting in 2016 and Examples
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
Connecting in 2016 and Examples
Forming the Relationship!
Visits in DC
Visits in the local district office
Local events/program where elected official or representative attended
Local events/program where the elected official was invited (but could not attend)
Sent communication flyers/program fact sheets to office/
Sent informal program updates via
Phone call
Tagged representative in social media

11. 2016 All Stars! ~ 100 Elected Officials
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
2016 All Stars! ~ 100 Elected Officials
Indiana
Montana
Minnesota
New Mexico
Kansas
California
Iowa
Utah
Oregon
West Virginia
Virginia
Wyoming

12. ASNNA Visits with Elected Officials BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
Visits with Elected Officials
Visits in DC -21
Visits in the local district office – 8
Use ASNNA Primer
Make is Local
Make it Relevant
VVisits in DC % 21
Visits in the local district office % 8
Local events/program where elected official or representative attended % 15
Local events/program where the elected official was invited (but could not attend) 20.00% 8
Sent Communication flyers/program fact sheets to office/ 40.00% 16
Sent informal program updates via % 8
Phone call % 8
Tagged representative in social media % 4
Other % 5
10 Did not communicate with elected officials in % 11
Total 100% 40

13. ASNNA BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
- Local events/program where elected official or representative attended -15
Local events/program where the elected official was invited (but could not attend) -8
- Tagged representative in social media #SNAPedWorks

14. ASNNA Communication BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
Communication
Sent flyers/program fact sheets
to office/ – 16
Sent informal program
updates via -8
Phone call -8

15. ASNNA Communication BACKGROUND BACKGROUND Can be local Use your data
Quarterly DJFS Dashboard Report for FY17 Ohio SNAP-Ed Program, October 1, 2016 to September 30, 2017
Oct-Dec
Jan-Mar
Apr-Jun
Jul-Sep
Total Number of Direct Contacts
97,188
Target Audience
No. of Participants
% SNAP Participants
Families with Children
5,118
52%
Families without Children
2,097
47%
Elderly
2,759
30%
Teens & Youth
87,214
N/A
No. of OH Counties
% of OH Counties
Counties* where SNAP-Ed is currently offering programs 70
80%
Association of SNAP Nutrition Education Administrators
Communication
Can be local
Use your data

16. ASNNA Honesty! Did not communicate with elected officials in 2016 - 11
BACKGROUND
BACKGROUND
ASNNA
Association of SNAP Nutrition Education Administrators
Honesty!
Did not communicate with
elected officials in

17. ASNNA 2017 –You can do it! BACKGROUND BACKGROUND Start Small
Association of SNAP Nutrition Education Administrators
2017 –You can do it!
Start Small
Focus on the SNAP Ed Brand
Communicate what you do as SNAP Ed (PS—EARS doesn’t do it!)
Start within your Organization
Work with other implementing agencies (We are all SNAP Ed)
- If not me, then who?
Maybe not in person, but can I send communication?
What does our website look like?
Other spokespeople—champions for your state

18. ASNNA 2017 –You can do it! BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
2017 –You can do it!
In DC or at home it all matters:

19. ASNNA Think Out of the Box and BIG BACKGROUND BACKGROUND
Association of SNAP Nutrition Education Administrators
Think Out of the Box and BIG
RECOMMENDATIONS to SUPPORT SNAP-Ed PRACTIONERS and CHAMPS
National copyrighted identifying logo and tagline for SNAP-Ed branding.
Identify subcontract programs that are doing an exceptional job promoting SNAP-Ed and circulate their practices to other SNAP-Ed subcontractors.
Ensure state agency websites are also promoting SNAP-Ed in their branding, materials, and communication (including website).
Designate and launch a National (or State) SNAP-Ed month to:
Highlight efforts, best practice, and accomplishments through news media, print media, and social media.
Host an event and invite local/state/federal official— e.g. School garden kickoff, cooking demonstration, or launch of new community farmer’s market.
Celebrate SNAP-Ed month with a 5k, food drive, or another healthy family-fun event.

20. ASNNA Thankyou Association of SNAP Nutrition Education Administrators
This template was made by members of The University of Georgia SNAP-Ed team.
The template and the graphic content within is provided for use by other ASNNA members to develop presentations to prepare individuals for trips to Washington D.C. with credit given to Vecteezy.com for graphics representing the Washington Monument and the Capitol Building.
If you have any questions about this template or the content therein, please contact:
Austin H. Childers
Social Marketing Coordinator
Judy Hibbs, Ed.D.
Project Coordinator
Jung Sun Lee, PhD, RD
Principal Investigator