1. Marketing Automation Transform the way you do Marketing
#MASIndia2017
In association with
[01] Introduction by Santosh
Webinar | Sep 7, 2017 | 11:00 am IST

2. Meet the Panel Introduction
[ ] Introduction by Santosh
#MASIndia2017

3. #MASIndia2017 The Power Panel Apurva Mudgal Varun Kaushik
[The New Age Marketer]
VP – Product & Growth
Haptik Inc
@apurvamudgal
Varun Kaushik
[The Marketing Guru]
VP and Head of Marketing
PolicyBoss.com
@v_k_
#MASIndia2017
Santosh Abraham
[The Analyst]
Founder & Lead Analyst
Research NXT
@santoshabr
VeerChand Bothra
[The Marketing Technologist]
Chief Innovation Officer
Netcore
@veer

4. What we will discuss today? Key Topics
[01] Introduction by Santosh
#MASIndia2017

5. How does an organisation know that it is ready for MAS?
Key Topics
How is Marketing Automation Solution (MAS) different from other tools like CRM and Marketing?
How does an organisation know that it is ready for MAS?
What factors should be considered while evaluating MAS?
Which are the key trends in MAS?
[01] Introduction by Santosh
#MASIndia2017

6. B2C Marketing Automation Report, India: 2017 Quick Overview
#MASIndia2017

7. Participation
#MASIndia2017
3 Months

8. 6 Key Takeaways from the Report
61%
Marketers evaluating MAS are inclined towards cloud based platforms.
57%
Marketers have a well defined MAS Budget.
48%
Marketers decide to have MAS in their marketing strategy.
70%
Marketers are using MAS to increase Lead Conversion.
63%
Marketers say lack of internal skills & expertise is the biggest barrier to implement MAS.
70%
Marketers think & SMS marketing are very crucial features of their MAS Mix.
#MASIndia2017
3 Months

9. > How is Marketing Automation (MAS) different from other tools like CRM & Email Marketing?
#MASIndia2017

10. Key MAS Features rated by Survey participants
> How is MAS different from other tools like CRM and Marketing?
#MASIndia2017
3 Months

11. > How does an organisation know that it is ready for MAS
> How does an organisation know that it is ready for MAS? > What factors should be considered while evaluating MAS?
#MASIndia2017

12. Key Challenges rated by survey participants
> How does an organisation know that it is ready for MAS?
> What factors should be considered while evaluating MAS?
#MASIndia2017
3 Months

13. > Key MAS Trends for 2017-18
#MASIndia2017

14. Marketing Automation Trends for 2017 -18
Audience Acquisition
& Marketing
Unified View
of Customers 3
Artificial Intelligence (AI)in Marketing 4 5
Use of
Analytics
Innovative Pricing Models
#MASIndia2017
3 Months

15. You have
Questions
Q & A
We have
Answers
#MASIndia2017
3 Months

16. Thank You Santosh Abraham #MASIndia2017 Skype: researchnxt