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Dynamic Creative Optimization with Dynamic Creative Optimization with

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Presentation on theme: "Dynamic Creative Optimization with Dynamic Creative Optimization with"— Presentation transcript:

1 Dynamic Creative Optimization with Dynamic Creative Optimization with
Sizmek HTML5 DCO

2 What is Dynamic Creative Optimisation?

3 Your client has a thousand products

4 and wants to feature all of them
and wants you to feature all of them and wants to feature all of them

5 with all possible colour, pricing and feature details
$19,990 $23,850 $14,593 $16,990 with all the possible color, pricing and feature details $14,593 with all possible colour, pricing and feature details

6 $19,990 $23,850 $14,593 $16,990 all in one ad. $14,593 all in one ad.

7 Why HTML5?

8 Because we need to reach people where they are
$19,990 $23,850 $14,593 $16,990 Because we need to reach people where they are... $14,593 Because we need to reach people where they are

9 and increasingly that means mobile users
$19,990 $23,850 $14,593 $16,990 and increasingly that means mobile users… $14,593 and increasingly that means mobile users

10 and other HTML5 enabled devices
$19,990 $23,850 $14,593 $16,990 and other HTML5 enabled devices $14,593 and other HTML5 enabled devices

11 How to build Sizmek HTML5 DCO assets

12 Use any of the tools you would normally build HTML5 projects with

13 add in the code from the templates we have made available

14 zip those assets into a Workspace

15 upload your zip to the platform and you have your Master Ad.
Upload your zip to the platform and you have an ad ready to go. upload your zip to the platform and you have your Master Ad.

16 Versioning your Sizmek HTML5 DCO ads
Introduce the Platform…SizmekMDX…previously Sizmek

17 At this stage you can chose to version your ads using either Excel sheets

18 At this stage you can chose to version your ads using either Excel sheets

19 or using an XML data feed

20 or using an XML data feed

21 to create as many versions as needed

22 and get a relevant message to your customer where they are.
and get a relevant message to your customers where they are. and get a relevant message to your customer where they are.


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