1. A Market Research Case Study
Palm Pre: Flow
A Market Research Case Study

2. Palm Pre` with the “Flow”
Smart phone maker Palm, Inc. needed to make a splash in the competitive smart phone market with its new Pre` phone. This new phone takes aim at the best selling iPhone and Blackberry devices. So Palm created a quiet, subtle ad campaign around a woman who tells viewers of the phone’s benefits.

3. Watch the Commercials
Go with the Flow
Palm Pre Flow

4. Analyze
What do you think was the research question Palm set out to answer?
What are three primary and three secondary methods you think Palm might have used to obtain data?
Consider the ads you saw. What do you think came out of the research they conducted? What features are consumers most interested in?
In what way do you think Palm’s commercials reflects marketing research for the product and its potential customer base?