1. The development, change, and transformation of MIS A content analysis of articles published in business and marketing journals
Suphan Nasir
International Journal of Information Management 2005
Presented by lemon Hsu, 2005/10/27

2. Agenda Introduction Research methodology Research findings
Discussion and conclusion

3. Introduction
Business and marketing world beginning revolutionary changes
Need to take advantage of the IT and IS
Marketing information system (MkIS)
Data gathering
Data analysis
Marketing planning
Marketing decision making
Implementation of marketing activities
control

4. Research methodology Content analysis
Uses a set of procedures to make valid inferences from the text
Time interval is a crucial decision in any longitudinal content analysis
This study: 33 years (1970~2002), 136 articles

5. Research methodology (cont.)
The content analysis process

6. Research methodology (cont.)
Step1: Selecting sample
Used marketing and business journals
European Journal of Marketing (1971~)
Journal of Marketing (1936~)
Journal of Marketing Research (1964~)
Journal of the Academy of the Marketing Science (1973~)
Industrial Marketing Management (1971~)
McKinsey Quarterly (1965~)
Harvard Business Review (1922~)
Sloan Management Review (1965~)
136 articles that contained “information system”

7. Research methodology (cont.)
Step2: Specifying the unit of analysis
Six unit commonly used:
Word, word sense, sentence, theme, paragraph, whole text
Sorter (primary research) read the abstract and title to determine the theme, in order to:
Identify trend and change in MIS concepts and themes
Detect predominantly used research types
Compare the publishing productivity of journals

8. Research methodology (cont.)
Step3: Determining the category scheme
Identification of the categories into which units are to be placed
A category structure that was developed specifically for this study
2 coders trained and actual coding
1st coder generated 13 categories
2nd coder generated 12 categories

9. Research methodology (cont.)
Step4: Selection of final categories
Researcher evaluated 25 category and developed a final list of categories
2 judges assigned the theme code (which represented the primary research) of each article
Theme categories
1 Design of Information Systems
2 Evolution of Information Systems
3 Forms and Concepts of Information Systems
4 Implementation and Integration Scope of Information Systems
5 Organizational Structure and Information System
6 Role of Staff and Mangers in Information System

10. Research methodology (cont.)
Step5: Reliability assessment
Reliability analysis determine the themes of articles
Percentage match: 91% (recommend 85%)
Conservative reliability measure (Cohen’s kappa (κ)): 0.9 (closer 1 indicate higher agreement)
Perreault and Leigh’s reliability index (Ir): 0.95

11. Theme analysis of 136 articles over the past three decades
Research findings
Theme analysis of 136 articles over the past three decades

12. Research findings (cont.)
Theme analysis of 136 articles over the past three decades
Theme categories N %
Design of IS 23
16.9 7
5.1 6
4.4 36
26.4
Evolution of IS 3
2.2 2
1.5 1
0.7
Forms and Concepts of IS 5
3.7 4
2.9 11
8.1
Implementation and Integration Scope of IS 16
11.8 8
5.9 35
25.7
Organizational Structure and IS 17
12.5 24
17.7
Role of Staff and Mangers in IS
Total 53 39 33
24.3 50
36.7
136
100

13. Research findings (cont.)
Change and trend analysis of themes over the past three decades

14. Research findings (cont.)
Theme analysis of the first decade (1970~1979)

15. Research findings (cont.)
Theme analysis of the second decade (1980~1989)

16. Research findings (cont.)
Theme analysis of the third decade (1990~2002)

17. Research findings (cont.)
Publication-type analysis
Popularity of IS implementations in general
Number of IS-related articles in marketing journal after 1980s
Total
Business journals
24 (45.3%)
26 (78.8%)
38 (76)
88 (64.7%)
Marketing journals
29 (54.7%)
7 (21.2%)
12 (24%)
48 (35.3%) 53 33 50
136

18. Research findings (cont.)
Research type analysis
Total
Conceptual study
37 (69.8%)
28 (84.9%)
33 (66%)
98 (72.1%)
Case study
10 (18.9%)
4 (12.1%)
15 (30%)
29 (21.3%)
Empirical study
6 (11.3%)
1 (3%)
2 (4%)
9 (6.6%) 53 33 50
136

19. Discussion and conclusion
1970~1979
Most of articles have concentrated on the development of IS design
Achieving successful and effective IS design
Support the managers in decision making
Implementation of IS in the sale management has been popular

20. Discussion and conclusion (cont.)
1980~1989
IS implementations have disseminated into different domains
User involvement in the management process of IS has increased
Decentralization of IS departments has become a dominant issue

21. Discussion and conclusion (cont.)
1990~2002
Collaboration, interaction continued to be mention
Changing role of CIO has been discussed
Outsource IS or in-house IS
Relationship marketing
Customer relationship management
Customer IS
Inter-organizational IS