1. Tainan Enterprise (Cayman) Co., Ltd.
(F-TAINAN：5906)
Investor Conference
TAINAN
ENTERPRISES
(CAMAN)
Dec 01, 2016

2. 1.1 Company Brief Introduction
1. Basic Information
1.1 Company Brief Introduction
Date of Establishment: February , 1999
Chairman： Mr. Yang Ching-Hon
Capital：NT $ 300 Million
No. of Employee ：222
Address： 1F., No.297, Sec. 2, Dongmen Rd., East Dist.,
Tainan City 701, Taiwan (R.O.C.)
Major Business：Apparel Brand Development

3. 1.2 Company History Date Important Events 1999.02
Found TAINAN ENTERPRISE (CAYMAN) CO., LTD.The capital is USD4,722,500.
Found TONYWEAR (SHANGHAI) FASHION CO., LTD. Launch the new brand “TONY WEAR” in China.
Open the first TONY WEAR flagship store in Beijing.
Open the TONY WEAR flagship store in Shanghai.
Launch the new brand” TONY JEANS”. Act as agent “camel active”(The apparel brand of Germany ).
Open the first multi-brand store at Wandu building in Shanghai — TONY TOWN
Found GUANJIA (SHANGHAI) FASHION CO., LTD. Launch the new brand “emely” in China.
Act as agent “NEW MAN”(The apparel brand of France )
Launch the new brand “Tony uomo”.
Launch the new women`s apparel brand “TJL”.
Launch the new girl`s apparel brand “Emely Sweetie”.
Act as agent “U by ungaro”(The apparel brand of France ).
Launch the new brand “TW.Design”.
Act as agent “Voice of Voice”(The apparel brand of Korean ).
Increase capital by cash NT$78,150,000.After that , the capital is NT$651,198,680；The company's shares are officially traded on TWSE Exchange.
End the agent “U by ungaro” (The apparel brand of France ).
Increase capital by cash NT$300 million. After that , the capital is NT$963,232,700.
End the agent “camel active” (The apparel brand of Germany ).
Reduction of capital NT$663,232,700. After that , the capital is NT$300 million.
視需要多列出 幾點。

4. 1.3 Group Structure TONYWEAR (SHANGHAI) FASHION CO., LTD.
65.29%
TONYWEAR
(SHANGHAI)
FASHION
CO., LTD.
100%
34.71%
Tainan Enterprise (CAYMAN) CO., LTD.
GUANJIA
(SHANGHAI)
FASHION
CO., LTD.

5. 1.4 Company Strategy Financial Optimize financial instructure
Knowledge sharing
The fun of experience
Strengthen the brand
spirit
Fashion trend
Develop internet stores
Marketing
Optimize financial
instructure
Increase partners
Professional
management team
Financial
Brand links up with
access
Diversification
management
Fast fashion
Operation
Cultivate fans
Full-channel sales
Multi-brand
Sales
Main values :
people oriented

6. 2.Marketing Analysis and Production/Marketing Overview
2.1 Marketing Position of Brand
Brand
Marketing Position
TONY WEAR
Advanced pop men`s city office and leisure apparel.
TONY JEANS
Pop city / leisure apparel.(Mainly to men , a few women)
emely
Fashion female office worker`s apparel.
VOV
Modern , Fashion , Sexy , Slim women`s apparel.
G-CUT
Young、Sexy、Modern、Fashion women`s apparel.
(1) Own Brand
Year
Brand
Marketing Position
2010
TW.Design
Unique men`s apparel.
(2) Act Brand
Year
Brand
Marketing Position
2011
VOV
Modern、Fashion、Sexy、Slim women`s apparel. (The brand of Korea)
G-CUT
Young、Sexy、Modern、Fashion women`s apparel.(The brand of Korea)

11. G-CUT

12. 2.2 The Main Sales Areas 2.3 Operating Proportion Unit：NT$1000
Year
2013
2014
2015
Sales area
Amount %
China
2,084,917
99.69%
1,561,551
98.97%
1,097,513
99.63%
Other Asia
6,483
0.31%
16,180
1.03%
4,078
0.37%
Total
2,091,400
100.00%
1,577,731
1,101,591
YEAR
BRAND
YEAR
BRAND
2.3 Operating Proportion
Unit：NT$1000
Year
2013
2014
2015
Sales Revenue
Amount %
Men
1,436,836
68.70%
894,503
56.70%
331,886
30.13%
Women
654,564
31.30%
683,228
43.30%
769,705
69.87%
Total
2,091,400
100.00%
1,577,731
1,101,591
YEAR
BRAND
BRAND

13. 2.4 Technology and R & D Overview
2014
2015
R & D expenses
38,816
8,126
YEAR
BRAND
YEAR
BRAND
OBM Store Numbers
TONYWEAR (SHANGHAI) FASHION CO., LTD
2015
2016
Internet store
TONY WEAR 6 2
GUANJIA (SHANGHAI) FASHION CO., LTD
emely 68 43 1
VOV 35 46
G-CUT 11
Total Store Numbers
109
102 3
YEAR
BRAND
BRAND

14. 2.5 Financial Results for the Last 3 Years
Unit:NT$1000
Year
2013
2014
2015
Total Assets
2,467,706
1,699,214
667,612
Total Liabilities
1,167,178
929,280
366,813
Total Shareholders' Equity
1,300,528
769,934
300,799
Sales Revenue
2,091,400
1,577,731
1,101,591
Gross Profit
952,699
456,994
384,154
Gross Margin(%)
45.55%
28.97%
34.87%
Net Income
-660,099
-556,334
-465,411
EPS
-6.99
-5.78
-4.83

15. 3.Future Business Development Program
3.1 Short-term Business Development Program
(1) Establish brand image in the first and second line cities.
Develop equivalent positioning for each brand in the department stores
and electronic business platform.
Establish retail system standardization for each brand , and improve
retail ability of each regional franchise system.
Establish the service system in the third and fourth line cities.
Establish the risk control system of inventory.
(2)Integrate Online and Offline (O2O) sales.
(3)CRM（Customer Relationship of Management) Launch VIP program
for stored value card：Our company has more than 400,000 VIP
members. We will do direct marketing for these VIP members, and
expect them to become the main source of income by O2O.

16. 3.2 Medium and Long term Business Development Program
Popularize regional dealer programs in the third and fourth line cities. Support potential dealers to become long-term stable partners. Establish the foundation of franchise system.
Increase the import agent of different brands .

17. MARKETING EVENT
Emely&Emely sweetie Fashion Show

18. MARKETING EVENT
STARS WEAR VOV

19. MARKETING EVENT
VOV IN KOREAN FASHION MAGAZINES

20. MARKETING EVENT
VOV IN CHINESE FASHION MEDIA

21. Thank You