1. Online Data Management Platform for Marketers
MarketScape
Online Data Management Platform for Marketers

2. Why online? Access to system from any number of sites in any geography
Fully hosted solution delivers competitive cost of ownership
Simple web user interface means minimal training needed
Why online?

3. Internal marketing users manage customer and prospect contacts for marketing campaigns
Quickly and easily segment their customer and prospect pool to create targeted audiences for single or multi-channel campaigns
Analyse segments using advanced cross tabulation reports, profiling, penetration etc
Instantly download data for campaigns
Create campaign history for contact management
How does it work

4. Customised to your exact requirements
Configured specifically to work with your data whether it's B2B or B2C, whatever attributes you have
Single view built to support your exact business requirements
Fully branded to your corporate look and feel
Customised to your exact requirements

5. Single View of Customers & Prospects
The single view can comprise customers, internal prospects or 3rd party prospects, merged and de-duplicated
Single View of Customers & Prospects

6. Limitless Numbers of Attributes
Whatever the type or numbers of attributes, they are available for selection
Limitless Numbers of Attributes

7. Drive-time and drive-distance selections are automatically added to campaign criteria
Targeting Tools

8. Find out how many contacts are left for each attribute based on your current selection
Intermediate Counts

9. Get a count of your selection in seconds, no matter how large the database
Fast Counts

10. Create multi cell campaigns with boolean logic
AND, OR, NOT logic

11. Multi segment campaigns
Extract a campaign from multiple de-duplicated segments
Multi segment campaigns

12. Create Single or Pivot Table reports

13. Advanced Analysis

14. Suppress Previous Orders
Suppress previous orders or upload a file or URN’s to suppress
Suppress Previous Orders

15. Find attribute values by pasting and searching
Paste and Search

16. Find attribute values by range searching

17. Multiple configurable output layouts
Select a layout that suits your campaign channel
Multiple configurable output layouts

18. Download Order screen Download your data and start your campaign.
Print order criteria
Download to desktop
Download Order screen

19. All campaign history is available for later selections

20. Benefits Build more targeted campaigns faster
Campaign planners no longer reliant on IT department
Competitive cost of ownership
Millions of prospects at your fingertips
Single standardised view of customers, prospects and 3rd party prospects
Fast counts on multi-million rows
Full support for AND/OR/NOT logic
Multi-cell campaigns
Prior order suppression
Data downloaded directly to desktop
Campaign history maintained
Configurable output layouts
Fully hosted – zero IT resources
Minimal training needed
Incremental daily/weekly updates of any attribute e.g. responders, opt-outs
Output directly to fulfilment such as SalesForce
Benefits