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USA Dry Beans Promotion
Dominican Republic Nov 15, Jan Summary Report
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USA Dry Beans Promotion
Summary Report USA Dry Beans Promotion Objectives: Summarize promotion mechanisms Present achievements in terms of: Number of POS participants Net Sales Volume Number of Exhibitions
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Promotion Mechanics: For purchasing 800gram package of U.S. Pinto Beans the consumer received a 400 gram package of U.S Pinto Beans free. Packages were labeled as containing U.S. Dry Beans. Promotional Elements: 18 Promoters Used at National Level Rented 22 End Caps Rented 39 Spaces/Exhibition areas Stickers on Packages Identifying Products as “US Dry Beans” 500 Shelf Talkers Special Promoter Clothing with U.S. Logo
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Net Unit Sales Increase POS Participantes x Canal
POS Participants Net Unit Sales Increase 114 2,200* POS Participantes x Canal Key Accounts 14 Independent 87 Wholesale 3 Warehouse Stores 10 *:20/Unit .
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Photos of the Promotions
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S/M Caribe (Sto. Dgo) S/M 100% (Sto. Dgo)
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S/M Cima(Santiago) S/M New Way (Santiago)
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Plaza Agropecuaria Popular (Santiago) S/M Simón (Santiago)
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S/M Max (La Vega) S/M Compres (Moca)
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S/M Central II (Santiago) S/M Alba (La vega)
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Hiper Vega Real (La Vega)
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S/M LyC (Moca) S/M Cooperativo(Moca)
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Porvenir (San Francisco de Macorís)
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S/ Cooperativo(Moca) S/ Panificadora(Moca)
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S/M Porvenir (San Francisco de Macorís)
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Companies “El Primo” (Santo Domingo)
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HiperMax (La Vega) S/M Central II (Santiago)
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U.S. Dry Bean Promoters 11/29/2010
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Thank You Gracias
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