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USA Dry Beans Promotion

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Presentation on theme: "USA Dry Beans Promotion"— Presentation transcript:

1 USA Dry Beans Promotion
Dominican Republic Nov 15, Jan Summary Report

2 USA Dry Beans Promotion
Summary Report USA Dry Beans Promotion Objectives: Summarize promotion mechanisms Present achievements in terms of: Number of POS participants Net Sales Volume Number of Exhibitions

3 Promotion Mechanics: For purchasing 800gram package of U.S. Pinto Beans the consumer received a 400 gram package of U.S Pinto Beans free. Packages were labeled as containing U.S. Dry Beans. Promotional Elements: 18 Promoters Used at National Level Rented 22 End Caps Rented 39 Spaces/Exhibition areas Stickers on Packages Identifying Products as “US Dry Beans” 500 Shelf Talkers Special Promoter Clothing with U.S. Logo

4 Net Unit Sales Increase POS Participantes x Canal
POS Participants Net Unit Sales Increase 114 2,200* POS Participantes x Canal Key Accounts 14 Independent 87 Wholesale 3 Warehouse Stores 10 *:20/Unit .

5 Photos of the Promotions

6 S/M Caribe (Sto. Dgo) S/M 100% (Sto. Dgo)

7 S/M Cima(Santiago) S/M New Way (Santiago)

8 Plaza Agropecuaria Popular (Santiago) S/M Simón (Santiago)

9 S/M Max (La Vega) S/M Compres (Moca)

10 S/M Central II (Santiago) S/M Alba (La vega)

11 Hiper Vega Real (La Vega)

12 S/M LyC (Moca) S/M Cooperativo(Moca)

13 Porvenir (San Francisco de Macorís)

14 S/ Cooperativo(Moca) S/ Panificadora(Moca)

15 S/M Porvenir (San Francisco de Macorís)

16 Companies “El Primo” (Santo Domingo)

17 HiperMax (La Vega) S/M Central II (Santiago)

18 U.S. Dry Bean Promoters 11/29/2010

19 Thank You Gracias


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