1. USA Dry Beans Promotion
Dominican Republic
Nov 15, Jan
Summary Report

2. USA Dry Beans Promotion
Summary Report
USA Dry Beans Promotion
Objectives:
Summarize promotion mechanisms
Present achievements in terms of:
Number of POS participants
Net Sales Volume
Number of Exhibitions

3. Promotion Mechanics:
For purchasing 800gram package of U.S. Pinto Beans the consumer received a 400 gram package of U.S Pinto Beans free. Packages were labeled as containing U.S. Dry Beans.
Promotional Elements:
18 Promoters Used at National Level
Rented 22 End Caps
Rented 39 Spaces/Exhibition areas
Stickers on Packages Identifying Products as “US Dry Beans”
500 Shelf Talkers
Special Promoter Clothing with U.S. Logo

4. Net Unit Sales Increase POS Participantes x Canal
POS Participants
Net Unit Sales Increase
114
2,200*
POS Participantes x Canal
Key Accounts 14
Independent 87
Wholesale 3
Warehouse Stores 10
*:20/Unit .

5. Photos of the Promotions

6. S/M Caribe (Sto. Dgo) S/M 100% (Sto. Dgo)

7. S/M Cima(Santiago) S/M New Way (Santiago)

8. Plaza Agropecuaria Popular (Santiago) S/M Simón (Santiago)

9. S/M Max (La Vega) S/M Compres (Moca)

10. S/M Central II (Santiago) S/M Alba (La vega)

11. Hiper Vega Real (La Vega)

12. S/M LyC (Moca) S/M Cooperativo(Moca)

13. Porvenir (San Francisco de Macorís)

14. S/ Cooperativo(Moca) S/ Panificadora(Moca)

15. S/M Porvenir (San Francisco de Macorís)

16. Companies “El Primo” (Santo Domingo)

17. HiperMax (La Vega) S/M Central II (Santiago)

18. U.S. Dry Bean Promoters
11/29/2010

19. Thank You
Gracias