1. Retail Scan Data Program
2015
Retail Scan Data Program 1 1

2. 1 2 3 4 5 6 Contents Program Requirements Overview
Confidentiality Statement 3
How the Program Works 4
Program Benefits 5
Time Line 6
Next Steps

3. Program Requirements Overview
The Scan Data Reporting Program is an optional component for all 2015 Retail Programs providing an opportunity to increase marketing resources
A weekly file must be submitted containing transactions for products in ALL tobacco categories:
Cigarettes – All cigarette products available for sale to adult smoker consumers.
Moist – Includes moist smokeless, Snus and dry products.
Vapor – Electronic cigarettes, vapor, tanks and mods.
Cigars – Little, popular priced, and hand rolled.
RYO – Bags, pouches, cans, etc.
Management Science Associates Inc. (MSAi) has been chosen to provide data collection services for RJRT. This is the same vendor we currently use for all of our STR (Shipments To Retail) data. MSAi Retail Support Center representatives will assist with retailer onboarding procedures, and will be the primary contact for questions regarding the Scan Data Program.
A Retail Scan Data Reporting Program packet will be given to all participating customers explaining how to provide scan data to achieve program requirements, including technical specifications and setup.

4. Confidentiality Statement
Ownership and Use
All Scan Data submitted by Retailer will become the property of RJRT.
RJRT, its affiliates, and their respective employees will not disclose the Scan Data to any third party without the prior written consent of Retailer, except as follows:
RJRT may include Retailer specific Scan Data in presentations to Retailer;
RJRT may use and disclose Scan Data for any purpose provided that any information that explicitly identifies Retailer by name as the source of the Scan Data is removed;
RJRT may disclose to any RJRT affiliate, or to any agent or independent contractor of RJRT (including without limitation employees, attorneys, consultants, and accountants), any Scan Data provided by Retailer pursuant to the SDRP; and
RJRT or any RJRT affiliate may disclose any Scan Data or other information provided by Retailer as may be required by law, regulation, rule, or order; required by legal, judicial, or administrative process; or in an effort to cooperate with any governmental agency or authority.
Retail Scan Data

5. Submission Guidelines & Program Measurements
How the Program Works
Submission Guidelines & Program Measurements
Submission Guidelines
A weekly file must be submitted containing transactions for products in ALL tobacco categories for all outlets within an account.
Accounts will submit one file for all outlets in the chain (multi-outlet file).
An independent outlet would submit a single outlet in its file (single outlet file).
Each weekly data file must contain all transactions beginning Monday and ending Sunday.
The deadline for submission of your weekly file to MSAi is 5:00 PM ET each Wednesday.
Program Measurements
If a retailer chooses to participate in the retail scan data component, all outlets within an account must participate.
Completeness: 100% of the Account’s outlets must have on-time and accurate data submitted to MSAi in order to be eligible for that week’s payment.
Quality: If submitted data contains errors, a resubmission of the corrected data will be necessary.
Grace Period: A retailer will have until the following Wednesday at 5:00 PM ET to correct missing and/or incorrect data.

6. How the Program Works Marketing Resources Brand Rate Newport $0.15/CTN
Payments
Qualifying outlets will be paid based on the criteria listed on the previous slide.
Payments will be based on STR data for each qualifying outlet.
Earnings will be paid quarterly with no payment cap.
Estimated Annual Scan Data Value = $XXXXX.
Brand
Rate
Newport
$0.15/CTN
CAMEL Combustibles*
PALL MALL*
Insert Scan Data Value
Input Customer specific annualized Scan Data PEP from the contract bundle tool
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Payment rates listed for 2015
* Excluding non-filter

7. Program Benefits Winning Together
The combination of the Account’s knowledge of the convenience industry with RJRT’s knowledge of the tobacco category will give us the ability to adapt and grow through collaboration.
Capturing Data Today to Build for the Future
Identify opportunities proactively
Mutually build performance plans
Develop outlet / account specific strategies
Using Data to Transform the Tobacco Category
Promoting innovation
In depth profitability discussions
Meet adult tobacco consumers needs and wants

8. Why We Want All Tobacco Category Data
Program Benefits
Why We Want All Tobacco Category Data
As the Tobacco Category continues to Transform and become more complex, Retail Scan data will be an integral component of mutual success, which will be achieved through:
Analyzing business performance:
Better align our conversations around what is selling, compared to what has been ordered
Ability to have a proactive approach to inventory
Development of category strategies:
Effectiveness of Promotions -- In the right outlets at the right time
Pricing and payment efficiencies
Understanding the Adult Tobacco Consumer:
What type of Tobacco consumers are shopping in your outlets?
What are the purchasing patterns of your consumers? Are they purchasing multiple tobacco categories at one time?
Having this consumer knowledge will position us to better align programs in this fast evolving industry.
UNDERSTANDING ATC WANTS

9. Time Line Important Dates September 8, 2015: Enrollment begins
Once you are enrolled in the program, a customer service representative from MSAi will contact you to start the enrollment process beginning the week of September 8, 2015.
November 16, 2015: Program begins
If you have any questions in regards to the technical requirements for this program, please contact MSAi at or by at
November 16, 2015: First date to start submitting data
You will begin submitting data November for the week of November 9.

10. Next Steps What You Need to Do
Upon agreement to participate in the Retail Scan Data Program Retailers will need to:
MSAi Retail Support Center with a subject description of “RJRT Retail Scan Data Program” and provide the following information:
Account Name
RJRT Account ID Number: XXXXXX
Account Physical Address
Name, phone number and address of personnel who will be handling the submission of scan data
Upon enrollment, an MSAi Retail Support Center (RSC) account representative will be in touch with you starting the week of September 8, 2015 to discuss and review data submission requirements.
Insert RJRT Account ID #
Input six digit Account ID # from Connect in the placeholder above
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